1999 Toyota 4runner Limited on 2040-cars

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2014 Toyota 4Runner Limited

What would you say if we told you that outside of Jeep and Land Rover, the best brand for those who want to go off road is Toyota? Sounds remarkable, eh? But the truth is, Toyota's history of providing vehicles for the rougher bits of our blue marble dates back to 1950, barely a decade after Willys built the first Jeeps and only a few years after Land Rover made its big debut with the iconic Series I.
In fact, Toyota's start in off-roaders was with a small contract for providing the US Army with vehicles, during the Korean War. From that, the BJ was spawned. This Jeep-like vehicle evolved into the 20 Series and then into the iconic 40 Series Land Cruiser in the 1960s.
So yes, Toyota knows its way around the trails. While the Land Cruiser, deservedly, gets all the attention thanks to its impressive longevity, we're partial to the 4Runner, which is a far more affordable entry that serves as Toyota's challenger to the Jeep Grand Cherokee.

Toyota blends Jeep and McLaren F1 in playful concept

Auto shows aren't the only place where Toyota showcases its concepts. It also cooks up something new every year for the Tokyo Toy Show. This year it's the Camatte Hajime, and it's the sixth iteration in a line of youthful concepts following the Camatte Sora, Daichi, 57s, and 57s Sports we've seen in recent years. It blends the best elements from a Jeep Wrangler and a McLaren F1. Okay, so it's more like a Jeep, but it does have the McLaren's signature central driving position and two passenger seats offset just behind. It's also a fair bit smaller than anything Jeep makes, and packs an electric motor of unspecified capacity. Fortunately it'll be switched off while on display at the Tokyo Big Sight during the toy show, so kids can get in and stomp on the pedals all they want. (Stomp in a polite and respectable Japanese fashion, anyway.) Families can have their picture taken inside the open cockpit, then customize the vehicle on tablets to create their own unique memento, while checking out other versions including an ambulance, police car, fire truck and hod dog truck. Childhood Vehicle Playsets Meet the Information Age at the Tokyo Toy Show Tokyo, Japan, June 17, 2015-Ever wonder how you would look racing to rescue a cat from a tree in a purple fire truck? Or cruising around town in a hot pink hot-dog truck? Now you can see for yourself through Camatte Vision, an all-new interactive experience from Toyota for families, debuting at this year's International Tokyo Toy Show. Camatte Vision is the latest way to experience Toyota's Camatte line of exploratory concepts seeking to break the traditional boundaries of the way children play and tinker with vehicles. The aim is to let kids and their parents share the child-like wonder and excitement of cars and trucks. Blazing fast hot rods, life-saving ambulances, hearty construction crane trucks, and many more are available in a rainbow of colors. Through an innovative augmented reality tablet app, see how you and your family would look in a virtually limitless combination of vehicle types and colors. Of course, the fun doesn't end in the virtual world: the latest physical manifestation of the Camatte family, the Hajime, will be on display for families to explore hands-on. Toyota's booth at the International Tokyo Toy Show How Camatte Vision works - Hop into the Camatte Hajime and take a photo of you and your family.

Andrew Gilleland is new VP of Scion, Murtha moves to Toyota

Scion is getting some fresh blood at the top as Andrew Gilleland (pictured above) becomes the new vice president to take over for Doug Murtha. Gilleland is no stranger to the division, and served as the national field operations manager early in the brand's launch. Murtha moves to take leadership of corporate strategy and planning for Toyota in North America. "Now it's Andrew's charge to spread the message of the style and value of the iM and iA, as well as a third new vehicle that will be added to the lineup," Toyota division group vice president Bill Fay said in the announcement. Gilleland moves up from being general manager of Toyota's central Atlantic regional office. He takes the reins at Scion at a potential turning point for the division. Sales volume for the year through August is down 22.1 percent to 32,691 vehicles, but some big changes are afoot. The long-lived xB is likely about to bow out, and the brand is launching two new products with the iM and iA. They're getting some celebrity advertising, too. Spy shots also suggest the FR-S might get a refresh soon. Plus, the third model Fay teases is expected to be a compact crossover, possibly with styling inspiration from the Toyota C-HR concept. Scion could get a big boost by having an entry in that booming segment. New Products, Previous Player - Scion Introduces New Vice President Andrew Gilleland Returns to Youth Brand September 24, 2015 TORRANCE, Calif. (Sept. 24, 2015) – In the early days of Scion, when xAs and xBs were flying out of dealers' showrooms, Andrew Gilleland was the National Field Operations Manager for the youth brand. He was responsible for working with dealers to ensure they embraced the new products and processes Scion offered. Now, Scion is entering its teen years, and Gilleland is back as Vice President of Scion, once again encouraging dealers to sell its new models and investigate new methods to attract young buyers. "Scion has sold nearly a million vehicles since I left in 2005 and I'm excited to be back leading this team," said Gilleland. "The iM 5-door hatchback and iA sports sedan arrived at dealerships earlier this month and the response has been great.