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Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.

Toyota announces two recalls affecting 1M Corolla, Matrix and Lexus IS models

The recall bug strikes Toyota again. The automaker has issued a voluntary recall of three models that, in total, represent more than one million units. Around 752,000 2003-2004 Toyota Corolla and Matrix models are being recalled for airbag concerns, while a windshield wiper issue is causing the recall for close to 270,000 Lexus IS sedans from the 2006-2012 model years.
Completely unrelated to the small airbag-related recall issued earlier in the week, the Corolla and Matrix recall is caused by a faulty airbag control module that could potentially short circuit, which could lead to the front airbags or seat belt pretensioners deploying. The Lexus recall is due to a wiper arm nut that wasn't tightened properly, which can cause the wipers to not work when trying to clear heavy buildup such as snow.
Scroll down for a press release that includes more information, as well as details about how owners can contact the manufacturer directly.

2016 Toyota Tacoma fears no canyon in Detroit

It took a lot for it to finally happen, but with the 2015 GMC Canyon and Chevrolet Colorado posing a clear and present danger to its near monopoly in the mid-size pickup market, Toyota finally introduced a new version of its Tacoma. Introduced at the 2015 Detroit Auto Show, the long-serving Taco has been refit, ditching its old, thirsty and uncouth 4.0-liter V6 with a Toyota's smooth-revving and powerful 3.5-liter, naturally aspirated six pot. Output figures haven't been published, but considering the V6 churns out around 270 horsepower and 250 pound-feet of torque in vehicles like the Toyota Camry and Highlander, we should expect similar numbers in the 3.5's first truck application. Joining the six-pot will be the previous truck's 2.7-liter four-cylinder. Beyond the powertrain tweaks, Toyota has delivered a significantly updated aesthetic that borrows elements of the 4Runner with newer design touches. A strong, prominent grille and muscular fender arches are fitting touches, while the new wheel design, one of our, featured on the show Tacoma deliver some added visual impact. The cabin, meanwhile, could best be thought of as that of a baby Tundra, sporting a similar layout and, when properly equipped, materials and touches that wouldn't look out of place on its big brother, the Tundra. Take a look at our full crop of live shots, available up top.