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Cosworth teases upgrades for Subaru BRZ

Subaru may or may not produce an STI version of the BRZ. Things seem to go back and forth on the subject. But Subaru Tecnica International isn't the only company with a history of tuning Subies. So does Cosworth, and now the British racing firm appears to be turning its attention to the BRZ and its Toyota- and Scion-badged siblings.
For those unacquainted, Cosworth is more than your average tuning company. It's a racing firm first and foremost, having made F1 engines under its own name as well as Ford's (chief among them the all-conquering DFV 3.0-liter V8 of 1960s and 70s fame), not to mention engines for Indy, rally and even high-performance, road-going versions of the Ford Sierra, Chevy Vega and Mercedes 190E. The list goes on and on, but you get the point.
Now withdrawing from Formula One, Cosworth is focusing its attention on tuning road cars again with the launch of the Cosworth Power Package line, the first of which will focus on the Toyota GT86 (aka Scion FR-S) and Subaru BRZ. We don't know just yet what will be included in the packaged dubbed FA-20, but from the video teaser below, it seems there'll be upgrades to the exhaust, suspension, aero and - if we're lucky - maybe a super- or turbocharger for the 2.0-liter flat-four engine. We'll have to wait and see, but we get the feeling that with Cosworth on the job, it'll be worth the wait. Check out the minute-long video below in the meantime.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Toyota's new TNGA platform could boost Prius to 58 mpg

First, let's put the necessary context around the phrase, "Toyota New Global Architecture platform." The platform is important, but it is just one flowering bud sprouting from the real action, which is the production processes that will create it. It is crucial to understand that TNGA is fundamentally about a revolution in how Toyota designs and builds its cars - it even includes an overhaul of management and human resources - with one of the benefits being the new platform that the 2016 Prius will ride on. The Daily Kanban goes in depth about the changes, but integrated development for powertrain and platforms serves to reduces costs through more parts-sharing at the same time as it creates more cohesive platforms that are lighter, more compact, and have more efficient layouts. Regarding hybrids, Toyota says the new drive unit layout along with small components could raise hybrid efficiency "by more than 15 percent." That might enable the 2016 Prius to return 57.5-mpg combined - almost 59 in the city, 55 on the highway. Plus, the higher rigidity, lower center of gravity, and better suspension of the new platform will provide a better driving experience. All of these changes will be reflected in platforms for large and rear-wheel-drive vehicles, too. It is factory and build-process refinement that allows the development advances to be fully exploited. Toyota is making its lines more flexible, partly by having actual assembly lines that can easily be shortened, lengthened, or trucked somewhere else, and partly by introducing machines that can build parts for many different vehicles on the same line as needed, without using molds. The flexibility extends to capital investment, too, with much less money needed in order to switch to a new product build. Toyota says it is doing this to "improve core vehicle performance and product appeal," the overhaul making it simpler to produce new designs and features. Factory workers benefit from the flexibility as well; being able to build more types of cars means they aren't hamstrung by the sales fortunes of a small number of models. You'll find plenty of specifics in the press release below. Making Ever-better Cars: A Progress Report "Sudden and drastic changes in the business environment mean that conventional ways of thinking and doing business can no longer help us grow sustainably.