2010 Toyota Sr5 on 2040-cars

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Final decision on Toyota/BMW sports car due by year end

BMW and Toyota signed a memorandum of understanding to share technology and build a sports car way back in 2012, and months later, they made that partnership official. This oft-rumored model from two auto industry titans still hasn't hit the road, and the time has come to make a final decision about its future. Thankfully, the model's fate is just a few months from being known. "By the end of the year we will approve whether or not we will make it," a Toyota spokesperson said about the sports car project, according to Automotive News Europe. "The whole study before that, on what kind of platform, on what kind of architecture, that's been progressing quite well. We haven't yet decided to give the green light to the project, but it's coming up." The collaboration is supposed to result in jointly developed fuel-cell tech, composites, and research into lithium-air batteries. Little is officially known about what Toyota and BMW are planning for the sports car project, but there are plenty of rumors about what's in store. Both automakers are supposed to get their own version of the vehicle. Some reports say the Japanese model will be the revival of the Supra, and the Bimmer-badged one might end up being a replacement for the Z4. The potential powertrains have been suggested as a German-sourced, turbocharged inline six with rear-wheel drive and a super-capacitor-powered plug-in hybrid with all-wheel drive.

The greenest cars of 2024: Vehicles that use the least fuel and cost less to operate

All-electric vehicles may make headlines for environmental friendliness and fuel efficiency, but the “greenest” car in America in 2024 has a gasoline engine. According to the American Council for an Energy-Efficient Economy's annual GreenerCars ratings of the most environmentally friendly cars, the latest Toyota Prius Prime SE plug-in hybrid tops the list of greenest cars, although it's something of an anomaly, because battery-electric EVs follow it in spots two to five. Of the top 10 vehicles in the ratings, six are electric and four are hybrids: Rank Make & Model Powertrain Green Score MSRP Estimated Annual Fuel Cost* 1 Toyota Prius Prime SE PHEV 71 $32,975 $529 2 Lexus RZ 300e EV 67 $55,150 $651 3 Mini Cooper SE EV 67 $30,900 $747 4 Nissan Leaf EV 66 $28,140 $741 5 Toyota bZ4X EV 66 $43,070 $689 6 Toyota RAV4 Prime PHEV 64 $43,690 $741 7 Hyundai Elantra Blue Gas Hybrid 64 $26,250 $864 8 Hyundai Kona Electric EV 63 $34,050 $695 9 Toyota Camry LE Gas Hybrid 63 $28,855 $907 10 Kia EV6 EV 63 $43,975 $689 11 Toyota Corolla Gas Hybrid 62 $23,500 $944 12 Hyundai Ioniq 5 EV 62 $41,650 $737 *ACEEE analysis using EIA data of annual cost—from gasoline, electricity, or a combination—of driving 15,000 miles The ACEEE also compiled two other vehicle rankings: the so-called “Greener Choices” and the “Meanest List.” The Greener Choices list includes a variety of high-scoring conventional vehicles, and the Meanest List identifies the worst-performing mass-market models. Finishing first in the “greener” list — which the organization says is about cars “available nationwide with among the lowest environmental impacts” — is the Honda Accord Hybrid. As far as the “worst-performing mass market” vehicle, that dubious distinction goes to the $184,000 Mercedes-Benz AMG G63. “ItÂ’s important for automakers to keep expanding affordable EV options rapidly so that the benefits of EVs are available to drivers across a wider spectrum of incomes as we transition away from cars that burn gasoline,” said Peter Huether, ACEEEÂ’s senior transportation research associate and lead researcher for the GreenerCars rankings. “For drivers whose needs are not met by todayÂ’s charging infrastructure, many efficient and affordable hybrid options are available.” Just over half the cars on the 2024 Greenest List start at under $35,000, including four EVs and three gas hybrids.

Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.