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Toyota i-ROAD goes to carsharing service Park24 in Tokyo

Drivers in Tokyo citizens can now soon a handle on what "active leaning" is all about. That's because a small number of Toyota's funky, three-wheeled i-Road electric vehicle will soon be available for a car-sharing program throughout the Japanese capital city. Let the party begin. Toyota is collaborating with parking-lot operator Park24 Co. on the car-sharing program. The automaker will contribute five i-Road vehicles to the project, which will start April 10 and run until the end of September. Users will be able to pick up the trikes at the Times Station at Yurakucho ITOCiA and will be able to drop them off at five locations throughout the city. Toyota will charge 412 yen (about $3.50) per every 15 minutes and will impose a maximum checkout time of two and a half hours. We first became aware of the i-Road when Toyota posted a groovy video of the vehicles sashaying through town a couple of years back. The car, which has so-called "active leaning" technology, is less than eight feet long and less than three feet wide, and has a top speed of 28 miles per hour. Check out Toyota's press release below and get more details here. Park24 and Toyota to Trial i-ROAD Sharing Service in Central Tokyo February 24, 2015 Tokyo, Feb. 25, 2015 -- Starting in April, Park24 Co., Ltd. and Toyota Motor Corporation will trial a car sharing service in central Tokyo using the Toyota i-ROAD, an ultra-compact three-wheeled electric vehicle. The i-ROAD, designed for flexibility and ease of use, will be paired with Park24's "Times Car Plus" service, which allows members to use share cars at any time of day or night. The trial will also incorporate elements from Toyota's "Ha:mo" optimized urban transport system. The trial will run from April 10 to the end of September. Usage data and user feedback will be gathered with the goal of assessing ease of use. The trial will also be used to assess changes in user activity patterns and receptiveness to new mobility systems of this type. For more information about the program, go to: http://newsroom.toyota.co.jp/en/detail/6168109/ Related Video:

Toyota Prius sales could come up short in 2013

A Toyota executive has said that the automaker's hybrid Prius model may not reach its 2013 goal of selling 250,000 units in the US marketplace. Bill Fay, group vice president for Toyota's US sales, told Reuters, "The 240,000 to 250,000 range is kind of where we're settling our sights for the Prius family."
The first-generation Prius, a five-passenger model, was introduced to the States in 2001 (its arrival made it the second mass-produced hybrid, after the two-seat Honda Insight). The second-generation model arrived in 2004, followed by the current third-generation design that arrived for the 2010 model year. The automaker has subsequently added the Prius V, a hatchback wagon (shown above) and the Prius C, a subcompact hatchback. As of March, 2013, cumulative worldwide sales of the Prius had reached 3.67 million units.
Last year, Toyota sold 236,659 Prius models in the US. However, sales of the model have fallen 5.1 percent in the first six months of 2013. In response, the automaker has boosted its marketing for the model, and the promotions are expected to continue through at least July.

Toyota sold record 1.52 million hybrids in 2017

Toyota has been selling electrified cars for more than two decades now, launching the Prius hybrid in Japan in 1997. Back in the fall of 2015, the automaker announced a number of goals as part of its "Environmental Challenge 2050." One of those was to sell 1.5 million hybrids (including its Lexus brand) annually by 2020. Toyota has announced that is has already achieved that goal, selling 1.52 electrified vehicles in 2017. That's an 8 percent increase of Toyota's 2016 hybrid sales, and means the company has sold more than 11.47 million electrified vehicles since it began. Toyota says that represents a reduction of more than 90 million tons of CO2. Last year's achievement "is a testament from our customers to the quality, durability and reliability of our electrified powertrains," says Toyota Executive VP Shigeki Terashi, "and, thanks to them, has led us to establish a solid and sustainable foundation for mass producing a more diverse portfolio of electrified vehicles across our range moving forward." Other goals of Toyota's Environmental Challenge 2050 are 30,000 annual fuel cell vehicle sales by 2020, mass production of battery electric vehicles in 2020 and annual electrified vehicle sales of 5.5 million by 2030. These are all part of Toyota's larger goal of reducing new vehicle CO2 emissions by 90 percent by 2050 (compared to 2010). Prior to 2016, Toyota hybrid sales peaked in 2013, at 1.28 million before slumping slightly in 2014 and 2015. Toyota saw an uptick and a new record in 2016, at 1.4 million, before setting yet another record in 2017, at 1.52 million. Related Video: