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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Toyota and Lexus will have standard automatic braking by 2017

Last week, NHTSA and IIHS announced that 20 auto manufacturers and three agencies had agreed to include automatic emergency braking (AEB) as standard equipment by 2022. Toyota was one of those 20 companies, but this week they upped the AEB ante: Nearly every Toyota and Lexus model and trim level will have standard AEB by 2017. That's next year. Many models already offer AEB as part of the Lexus Safety System+ and Toyota Safety Sense packages, but consumers have had to pay extra for these options (unless they leased a Toyota Mirai hydrogen fuel-cell vehicle; it already has AEB as standard equipment.) By the end of next year, all but the Lexus GS, Toyota 4Runner and Toyota 86 — which was developed together with Subaru — will have AEB installed at no extra cost. (Interestingly, the new Prius Prime unveiled at the New York International Auto Show has Safety Sense as an option rather than standard equipment.) The AEB function is part of Toyota's safety suites, which will be included in 25 Lexus and Toyota models. Both makes have a precollision system that detects the possibility of collision with the car ahead and engages the brakes if the driver doesn't react quickly enough, as well as lane departure alerts and automatic high beams. Toyota's move leapfrogs ahead of Honda making its Honda Sensing system, which includes AEB tech, available as a flat $1,000 option on every Civic Sedan. Related Video: This article by Kristen Hall-Geisler originally ran on TechCrunch, a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Editors' Picks November 2023: Toyota Grand Highlander, Buick Envista and some lovely luxury vehicles

It's been a month since we served you with the full lot of Autoblog Editors' Picks, and that master list is going to continue to grow as more new cars enter the market. For November 2023, we have a trio of SUVs coming in at various sizes and price points including the Buick Envista, Toyota Grand Highlander and Mercedes-Benz GLS. And if you're looking for a convertible sports car, the BMW Z4 is one that should make your shortlist, as it finds its way into this month's of Editors' Picks, as well. In case you missed previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in November that earned an EditorsÂ’ Pick. 2024 Toyota Grand Highlander 2024 Toyota Grand Highlander Limited Hybrid Max View 25 Photos Quick take: The Hybrid Max is the one to get, but the Grand Highlander comes highly recommended for its added space, nicer interior and fuel efficient powertrains. Score: 7 What it competes with: Kia Telluride, Jeep Grand Cherokee L, Chevy Traverse, Honda Pilot, Subaru Ascent, Ford Explorer, Toyota Highlander, Mazda CX-9, Kia Sorento, Buick Enclave, Nissan Pathfinder, VW Atlas, Mazda CX-90 Pros: Two hybrid powertrain options; exceptional cargo space; usable third row; refined and quiet ride. Cons: Expensive for the segment; the lesser hybrid powertrain is noisy and slow. From the editors: Senior Editor, Electric, John Beltz Snyder — "The Grand Highlander is a nice alternative to the standard Highlander for the Toyota faithful for its usable third row. The choice of powertrains is a huge boon, too, whether you want a fuel-sipping hybrid, or solid gas engine or a more robust hybrid with extra performance. YouÂ’re just going to have to pay a little more for it all." In-depth analysis: 2024 Toyota Grand Highlander Review: A strong, new three-row contender   2024 Buick Envista 2024 Buick Envista Sport Touring front three quarter View 19 Photos Quick take: The Envista is one of our top subcompact SUV picks. It packs tremendous value into a compelling design that looks far more expensive than it is. A homerun for Buick.