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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Suzuki ending auto sales in Canada, too

Suzuki of Japan has reportedly made the decision that almost everyone assumed it would make when it announced it was leaving the US market: when the 2014 model year concludes, it will no longer sell cars in Canada. With six employees overseeing its auto business in Canada and a dealer network that has shrunk to 55 outlets in the country, we can't say we're shocked.
At the time of the US announcement, however, the senior VP of sales and marketing in the automotive division of Suzuki Canada said it would be able to survive on its own because, among other reasons, Canadians prefer smaller, more fuel-efficient cars that fit the company's offerings. Five months later, after some time to think about a 30-percent drop in sales to open up 2013 instead of the 1.4-percent increase in sales that Suzuki Canada posted last year, things have evidently changed.
The Globe and Mail reports that as is in the US, Suzuki's motorcycle, ATV and marine divisions in Canada will remain.

Suzuki Jimny Lite is a blank canvas for off-road enthusiasts

One of the most desirable new vehicles for sale right now is the Suzuki Jimny. The compact 4x4 was developed with a "less is more" philosophy, giving off-roaders everything they need to traverse harsh terrain, but with an affordable price and none of the luxo-fluff that many modern trucks come with. Now, Suzuki has announced an even more bare-bones Jimny Lite that delivers exactly what four-wheelers want in a no-nonsense, affordable package. First and foremost, the Jimny Lite will still offer the same 1.5-liter four-cylinder engine producing 101 horsepower and 96 pound-feet of torque, along with the same low-range four-wheel-drive and ladder frame construction that make the original such a great little off-roading machine. However, while regular Jimnys have a four-speed automatic option, the Jimny Lite will be offered with only one transmission choice, a five-speed manual.  Rather than alloys, the rig — called the "Diet Jimny" in an image filename on Suzuki Australia's website — will come with 15-inch steel wheels, tougher and cheaper than aluminum. Other exterior changes include halogen headlights rather than LED projectors, deleted fog lamps, and the subtle substitute of plastic textured side mirrors instead of the current gloss black units. Cabin wise, the infotainment touchscreen that includes satellite navigation as standard will be replaced with a old-school in-dash radio and CD player. Bluetooth is still included, though, so you can still stream navigation and digital music from your phone. Additionally, the digital climate controls will be chucked for a manually operated system. This sounds like a dream come true for enthusiasts, who tend to enjoy using their own aftermarket wheels, auxiliary lighting, and stereo options. Though pricing hasn't been announced, the Suzuki Jimny Lite will presumably be even more affordable, giving wrenchers a blank canvas to build their own rigs without paying up front for stuff they don't need. It's like when Toyota offered the 86 RC, a steel-wheeled, unpainted-bumper version of the 86 for race car builds. Unfortunately, like the 86 RC, the Jimny's sale area does not include the United States. The Jimny is available in its native Japan, south of our border, in Europe, Australia, as well as several other markets around the world. We don't see it coming stateside anytime soon, but that hasn't stopped us from longing for a Jimny from afar. With the Jimny Lite, our desire grows even stronger.