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Junkyard Gem: 2000 Suzuki Esteem Wagon

GM began selling Americans the Suzuki Cultus with Chevrolet Sprint badges in the 1985 model year, with the following generation of Cultus becoming the Geo (and, a bit later, Chevrolet) Metro. Suzuki began selling the Cultus as the Swift over here starting in 1990, then enlarged that car's platform to create the bigger Cultus Crescent five years later. This car first showed up in American Suzuki showrooms as the 1995 Esteem, and a wagon version arrived for 1998. Most of the Esteem longroofs disappeared from our roads long ago, but I was able to find this high-mile 2000 model in a Northern California car graveyard. The Esteem was available in the United States through 2002, after which it was replaced by the Aerio. Since station wagons were falling out of favor in a hurry with American car shoppers by that point, the Aerio wasn't available as a wagon; Suzuki buyers here who insisted on a small cargo hauler in 2003 either had to move up to the bigger Forenza wagon or join the SUV craze by getting a Vitara. All that was in the future when this car was first sold, though. It's a base-grade GL 1.8 model with no options that I can find, and its MSRP was $13,399. That's about $23,959 in 2023 dollars. The 2000-2002 Esteem wagon was forced to compete for sales against the bigger and more powerful Daewoo Nubira wagon, which had a menacingly similar price tag ($14,160 in 2000, or $25,320 after inflation). Hyundai was in the final year of selling a wagon version of the Elantra here in 2000, and its price was a mere $12,499 ($22,350 today). Ford was asking $15,380 for its cheapest 2000 Focus wagon ($27,501 now), while Saturn offered the SW2 wagon for $14,290 ($25,552 in 2023 bucks). What all those affordable small wagons had in common was a five-speed manual transmission as base equipment, and that's what this car has. A four-speed automatic added $1,000 ($1,788 today) to the cost of a new 2000 Esteem. This car came with a DOHC 1.8-liter four-cylinder rated at 122 horsepower and 117 pound-feet. Not exciting by 21st-century standards, but enough to keep driving misery at bay in a 2,359-pound wagon. This car's owner or owners took good care of it, and it rewarded them by driving 237,255 miles during its 23 years on the road. The interior still looks good, which is typical of high-mile cars I find in these places. A car owner who keeps the upholstery in good shape also tends to perform all the maintenance on the dot.

Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.

Suzuki teases production C-segment crossover, could it have saved them in US?

Suzuki may be retreating (amidst booming sales) from the US market, but its efforts to woo European buyers are still going strong. Witness as proof these shadowy teaser images of the automaker's new C-segment crossover that it plans to unveil at the Geneva Motor Show next month.
Until the official debut, we've got just a few tidbits of information to report about the upcoming Suzuki. We're told, and can see, that the car has been modeled on the S-Cross concept car from the 2012 Paris Motor Show. Quite a bit of translation has happened, however, from show car to production form, as we see that the sweeping greenhouse of the S-Cross has been ditched in favor of a traditional pillared setup, large LEDs have moved from the lower front fascia to under the headlamps, and the grille is now much more in line with the rest of Suzuki's current range. The crossover is still painted in a faintly froggish shade of green, though, so the weirdness hasn't been completely leeched out.
We're also informed that the new C-segment offering will have an available a four-wheel-drive powertrain and one of the largest luggage areas in the segment. All of which strikes us as good stuff, but we're still not convinced that this unnamed entrant could have turned the Japanese automaker's fortunes in North America - even if it would have competed in one of the industry's fastest-growing segments. Feel free to read over Suzuki's brief press release below and look at the images before speculating for yourself in Comments.