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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

New investor allows Suzuki to fend off VW

After years of legal wrangling, the long-soured partnership between Volkswagen and Suzuki looks finally to be coming out of arbitration, according to Bloomberg. As a sign of the Japanese brand's improved fortunes, hedge fund Third Point LLC recently bought an undisclosed stake in the company. The investor reported seeing a major opportunity in the successful Maruti Suzuki business in India. As an investment, the only major problem that Third Point found with Suzuki was its legal battle with VW. "The company's greatest asset is its low-cost manufacturing process for vehicles for the emerging market consumer," the fund said in a letter, according to Bloomberg. Third Point reportedly also wants a seat on Suzuki's board, despite being a minority shareholder. The alliance between Suzuki and VW goes back to late 2009. In the deal, the Japanese brand was meant to get access to cutting-edge tech, and the German firm got a helping hand towards better establishing itself in India and Southeast Asia. Things didn't go as planned, though. Less than two years later, Suzuki's boss publicly derided the deal. Eventually, the allegations started going back and forth, and the two have been working out a way to untangle practically ever since. Among the biggest issue has been how to get back the 19.9 percent stake that VW purchased. According to Bloomberg, the arbitration is now technically over. With the divorce nearly final, the two sides are just waiting on a decision on how to split things up. Suzuki may even just buy VW's stake to get the shares back.

Suzuki shows weird, wonderful trio of concepts in Tokyo

Suzuki brought a whole mess of intriguing little runabouts to the Tokyo Motor Show this year. And though the Japanese automaker no longer participates (at least with its four-wheel automobiles) in the North American market, we didn't want to miss the opportunity to check out its latest oddities, and capture them for your Nipponophilic amusement. The one that caught our attention the most on the Suzuki stand this year is the Mighty Deck. The little yellow minicar features a canvas roof, an open rear cargo bed, and a genuinely delighted look on its face. Though it strikes us as about as useful as an umbrella in a snow storm, we really dig the stylistic combination of new materials and old, the rugged with the approachable, and of course the tiny size that could only come from the densely packed island nation. We're not exactly longing for the return of the Suzuki X90, but we'd love a new version to look like this Mighty Deck. Joining the Mighty Deck is the equally unusual Air Triser, a concept that aims to put the "mini" back in minivan. Though clearly designed for the crowded streets of Tokyo, the Air Triser manages to squeeze three rows of seats into its compact footprint. Maximizing ingress, egress, and interior volume, the engine (surely displacing about as much as a bottle of bubble tea) is pushed all the way into the front, with pillarless side portals consisting of opposing sliding doors. Its shoulders may be high, but the interior appears light and airy, with four individual buckets floating atop the flat wood floor ahead of a rear bench, all uninterrupted by consoles or excessive clutter. Though clearly much smaller than what we'd call a minivan on our side of the Pacific, designs like these make us wonder if we really need our family haulers as big as they are. Though there were plenty of other production JDM curiosities on the Suzuki stand, the last concept that caught out eye is the Ignis Trail. The ruggedized soft-road hatchback combines rounded styling with beefed-up wheel arches packed with (relatively) large rolling stock, rack rails on a black roof, and anodized red accents inside and out to offset the white and black color scheme. Scope out the trio in our gallery of live images from the Tokyo Motor Show.