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Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Suzuki introduces reborn Katana motorcycle

At the Cologne INTERMOT motorcycle show, Suzuki has shown its all-new Katana bike. The model brings back the classic, sword-referencing Katana name, which the manufacturer first used in 1980 — that bike, the GSX1100S Katana, was also unveiled in Cologne all those years ago. The bike utilizes a modified version of the GSX-R1000 engine in a lightweight, twin-spar aluminum frame. The engine's 150 peak horsepower comes at 10,000 rpm; the bike weighs 474 pounds. There's a fully digital gauge cluster, complete with the classic Katana logo. The bike's styling is quite dynamic, as if it were in fact sliced into completion using a Japanese sword. It is highly reminiscent of the Katana 3.0 concept Suzuki showed last year at EICMA — consider the new Katana a road-going version of the concept bike. The stacked headlight has LED running lights, and the taillight, fitted in the angular tail, also comprises LEDs. The plate in turn is fixed on a swingarm extension, as near the rear tire as possible. There are fully adjustable 43mm USD front forks and an adjustable rear shock from KYB, Brembo brakes from the GSX-R1000 and Bosch ABS. A three-mode traction control system is included, but it can also be excluded via switching it off. The system monitors wheel speeds, throttle and crank position, adjusting timing and air delivery to reduce engine output when it notices wheelspin. The related GSX-R1000 and R1000R models are also updated; the latter gets an adjustable swingarm pivot and new stainless steel braided brake hoses. The R1000R's bi-directional quickshifter and auto-blipper are now standard on the R1000, enabling smoother gearshifts. The Katana and the updated GSX-R1000 and GSX-R1000R reach dealers in spring 2019. Related Video: Featured Gallery 2020 Suzuki Katana View 13 Photos Image Credit: Suzuki Suzuki Motorcycle Bikes intermot suzuki gsx-r1000