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Which automaker's 84-year-old CEO is making investors nervous?

We haven't heard much about Suzuki since it decided to leave the US market in 2012, but things are going well for the little automaker these days with the recent announcement of record annual profits. It would seem that investors should be ecstatic, but they are starting to question the man at the helm. Company president and chairman Osamu Suzuki is now 84 years old and is guaranteed at least one more year as the leader, but shareholders want to know who is taking his place when the inevitable happens.
We're not being ageist, here. As long as the Suzuki can run the company to the satisfaction of investors, he absolutely deserves the top spot. According to Bloomberg, the issue making shareholders so edgy is that the business doesn't have a transition plan in place. The president obviously isn't a young man, and folks are worried that if something happens suddenly, there could be chaos deciding a successor and a free-falling stock price.
Suzuki's tenure at the company is somewhat astounding. He married the granddaughter of the founder and took her name because the family had no male heirs. In world where many people hope to retire as soon as possible, he's worked for the same automaker for the last 50 years, including stints as company president from 1978 to 2000 and 2008 to the present. Investors aren't questioning the president's ability as a business leader; they just want a clearer understanding of the automaker's future direction.

Suzuki's Paris display is a sad reminder we don't get quirky little Japanese cars anymore

The fun thing about foreign auto shows is getting to see all the cars we don't get at home. In the case of Suzuki, it's a reminder that the brand withered in the US and withdrew due to a lack of product a few years back. What makes it even tougher is that Suzuki's stand in Paris is full of little all-wheel-drive things that would probably do really well in the US now. Talk about bad timing. Take the Ignis above. This thing is about the size of a Mazda CX-3, offers all-wheel drive, and manages to look cute and sophisticated at the same time. Americans would buy it. The SX4 S-Cross, which evolved from the SX4 that did surprisingly well a decade ago in the US, gets an update this year and looks a lot more like a crossover, an improvement on the original funky tall-hatch design. If only Suzuki could have held on a little longer the brand might be taking some sales from Subaru and the many makers of little crossovers. We can't leave here without mentioning the wonderful beigeness of the Cervo hatch that Suzuki brought out to tie the Ignis in with its heritage. It's a rear-engined three-cylinder two-stroke with a Giugiaro-designed body. Yep. The model was never sold in the US, but it was known as the Whizzkid in the UK, which is just fantastic. And its adorable tiny wheels – they looked like 12s or so – are pretty highly stylized. They're actually mirrored by the five-pocket wheels available on the Ignis, which is a nice touch. Related Gallery 2017 Suzuki Ignis: Paris 2016 View 13 Photos Related Gallery 2017 Suzuki SX4 S-Cross: Paris 2016 View 10 Photos Paris Motor Show Suzuki Crossover 2016 paris motor show suzuki ignis

Junkyard Gem: 1985 Chevrolet Sprint

For in the 1985 model year, General Motors began selling Chevrolet-badged Suzuki Cultus hatchbacks in California. Sales of the cheap three-cylinder econobox in the rest of North America followed soon after (with the Canadian version known as the Pontiac Firefly), and did pretty well considering the crash in gasoline prices during the middle 1980s. Starting in 1988, the facelifted Sprint became the Geo (and, later on, Chevrolet) Metro. Here's one of the very first Cultuses sold on our shores, found in a San Francisco Bay Area car graveyard. Amazingly, the primitive rear-wheel-drive Chevrolet Chevette remained available all the way through 1987, competing with the thriftier front-wheel-drive Sprint in the same showrooms. For 1988, Pontiac started selling a rebadged Daewoo LeMans, so the Sprint/Metro never lacked for intra-corporate competition. Inside, you'll find the same stuff most mid-1980s Japanese econoboxes got: tough cloth upholstery and long-wearing hard plastics. Suzuki quality in 1985 wasn't quite up to Honda or Toyota levels, but you weren't paying Honda or Toyota prices for the Sprint. MSRP on this car started at $4,949, or about $12,000 in 2020 dollars. The cheapest possible 1985 Chevette cost $5,340, while a new no-frills Ford Escort would set you back $5,620. Subaru, however, could have put you in a punitively unappointed base-model Leone hatchback for just 40 bucks more than the Sprint that year. I think I'd have sprung the extra for a $5,348 Toyota Tercel, a $5,195 Mazda GLC, or— best cheap-commuter deal of all that year— the $5,399 Honda Civic 1300 hatchback. I was 19 years old and driving a Competition Orange 1968 Mercury Cyclone that year, and I recall feeling pity for Chevy Sprint drivers, new-car smell or not. Still, these weren't bad cars for the price, though a Sprint with an automatic transmission was a real character-builder. Got three cylinders and uses 'em all! 48 horsepower from this hemi-headed SOHC 1-liter. The Turbo Sprint — yes, such a car existed — had a howling 70 horsepower. The hood-latch release is a rectangular button that resembles a badge. 1985 Chevy Sprint Commercial The highest-mileage, lowest-priced car you can buy. 1985 holden barina commercial The Australian-market version was the Holden Barina, and the TV ads featured the Road Runner. 1983 SUZUKI CULTUS Ad In its homeland, this car got screaming guitars and a drive through New York City for its TV commercials.