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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Japanese tuner adds 1980s rally flair to the Suzuki Jimny

Since its launch in 2018, the fourth-generation Suzuki Jimny has been modified by a long list of tuners from all over the world. We've seen it turned into a mini Ford Bronco, a Mercedes-Benz G-Class lookalike, a clone of the original Land Rover Defender, and a small pickup truck. The latest Jimny-based builds explore a completely different avenue by giving the off-roader a look inspired by rally cars from the 1980s. Designed by Japanese tuner DAMD for the 2024 Tokyo Auto Salon, the builds are called Little 5 and Little Delta, respectively. The name says it all: the Little 5 is a tribute to Renault's 5 Turbo and 5 Turbo 2 and the Little Delta draws inspiration from the Lancia Delta Integrale. While both models were hatchbacks, the retro look works surprisingly well thanks in part to the Jimny's small footprint and boxy proportions. Both builds receive the same basic body kit, which includes a deeper front bumper that looks much closer to the 5's than to the Delta's and flared wheel arches, and they ride on OZ Racing wheels. DAMD fitted the Little 5 with a redesigned front end that brings rectangular lights and Renault's diamond-shaped logo, "NON-TURBO" decals on the doors for a touch of humor, and a roof-mounted spoiler. Blue paint adds a finishing touch to the look. Painted red, the Little Delta gets a specific grille with four round lights and bright trim as well as a specific spoiler. DAMD hasn't released interior photos. It looks like the Little 5 uses standard Jimny seats while the Little Delta receives front sport seats. Technical specifications haven't been released, either, but we have a decent idea of what's under the hood. Suzuki offers the Jimny with two engines: a turbocharged, 658-cubic-centimeter three-cylinder fitted to base models in Japan and a naturally-aspirated, 1.5-liter four-cylinder offered in the rest of the world. The decals on the Little 5's doors suggest power comes from the latter, which develops 102 horsepower. We don't know what's next for either concept, but we wouldn't be surprised to see both body kits join DAMD's catalog in the coming months.  Related Video Featured Gallery DAMD Suzuki Jimny Little 5 and Little Delta Aftermarket Design/Style Suzuki SUV Off-Road Vehicles

Toyota, Suzuki partner on hybrids, EVs, building cars for each other

NAGOYA, Japan — Toyota and Suzuki on Wednesday said they planned to produce electric vehicles and compact cars for each other to better compete with fast-changing technologies in the global auto industry. The agreement follows an initial R&D tie-up announced by Japan's No. 1 and No. 4 automakers in 2017, and will see more vehicles produced by Suzuki for Toyota, one of the world's biggest carmakers. Although Suzuki is far smaller, it is a dominant force in the fast-growing Indian market. The two automakers have been pooling their strengths. Toyota is a leader in hybrid technology and is investing heavily in automated driving, while Suzuki specializes in affordable compact cars — as many automakers struggle to keep pace with ballooning investment in EVs and self-driving cars. Under the latest agreement, Suzuki will source gasoline hybrid systems for cars it sells worldwide from Toyota, which pioneered hybrid vehicles with the Prius more than 20 years ago, the companies said in a joint statement. In return, Suzuki will produce two compact models for Toyota in India based on its Ciaz and Ertiga models. Further cooperation with Suzuki will help Toyota expand its presence in India, the world's fifth-largest passenger car market where it has struggled to grow sales due to lean demand for its lower-cost models. The deepening partnership between the two automakers will enable cost-conscious Suzuki to tap into Toyota's R&D firepower to develop lower-emission vehicles and self-driving cars — areas which Suzuki has admitted it is struggling to keep up. "We believe that the expansion of our business partnership with Suzuki ... will help give us the competitive edge we will need to survive this once-in-a-century period of profound transformation," Toyota President Akio Toyoda said in a statement. The two automakers will deepen their cooperation in India, where Suzuki's hybrid vehicles will be made using engines and batteries locally produced by Toyota. They will also join forces in Europe, where Toyota will produce electric vehicles based on its RAV4 SUV crossover and Corolla wagon for Suzuki, while Suzuki will supply Toyota with gasoline engines for compact vehicle models sold in the region. Suzuki will also produce its Baleno, Vitara Brezza, Ciaz, and Ertiga models for Toyota which will be rebranded and renamed as Toyota models for the African market.