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The Suzuki Misano is a concept car inspired by motorcycles

Lately, concept cars have become showcases of touchscreens and batteries, but remember not that long ago when they used to get you excited about automobiles, driving, and design? Now Suzuki, of all companies, has unveiled a concept that brings us back to the stirring show cars from a bygone era. The Suzuki Misano is a low-slung, open-top sports car that asks the question, what if there was a four-wheeled motorcycle? Inspired by the Japanese firm's long history of high-performance two-wheelers, the Misano seeks to "merge the adrenaline rush on two wheels with the driving experience on four." The Misano caps off a thesis project for 24 students of transportation design at Istituto Europeo di Design Torino with collaboration from Suzuki. It has a footprint of 157 inches by 69 inches, or about the length of a BMW i3 and the width of a VW Polo. Its height, however, measures only 39 inches, about 50 percent shorter than a Toyota Yaris hatchback. Like concept cars of old, the Misano does pack in one wacky idea that has no chance of making it into production. It offers a tandem 1+1 seating position, even though it's wide enough for a side-by-side construction. Not only that, but the seats are off to one side. We would've expected a side-mounted motorcycle engine on the other, but it actually contains a trunk and small battery pack. Presumably, the Misano is an EV. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Strictly speaking, it's a barchetta because it has no mechanism for covering the cockpit and barely a windscreen. In lieu of a steering wheel, the car is controlled by what the IED statement calls a motorcycle-inspired yoke. Clear openings in the doors provide a view of the road that only a motorcycle can match. It's not the first time Suzuki has answered the question of a four-wheeled motorcycle. In 2001, it showed the Hayabusa-powered GSX-R/4 concept, which featured a more traditional seating position. The Misano is just the right amount of beautiful design and bonkers-ness that makes you wish for an alternate universe where it would make it into production. But alas, we know it'll be a miracle if Suzuki ever makes a sports car again. If you happen to be in Italy and want to check out the Misano for yourself, it will be on display at the Museo Nazionale dell’Automobile di Torino from Saturday May 15th to Sunday June 6th 2021. Related video: This content is hosted by a third party.

Suzuki posts 46% drop in first-quarter profit on slowing India demand

TOKYO — Suzuki on Monday reported a 46.2% fall in first-quarter operating profit, hurt by lower output at home as it improves its inspection systems, and falling demand in India, its biggest market. Japan's fourth-largest automaker posted an operating profit of 62.7 billion yen (GBP487 million) for the April-June quarter, down from 116.5 billion yen a year earlier and below a mean forecast of 69.09 billion from eight analysts, according to Refinitiv. Suzuki reaffirmed its forecast for full-year operating profit to come in at 330 billion yen, up 1.7% from the year ended March 2019. Suzuki, known for its Swift and Baleno compact models, is bracing for subdued growth this year in India, where roughly one in two cars sold carries its brand. The company stuck to a forecast for vehicle sales to increase slightly on the year, but conceded that it may need to trim its forecasts in the coming months as slowing economic growth and stricter emissions standards could dent sales. Slowing profit growth could hamper its ability to invest in and develop lower-emissions vehicles and on-demand transportation services necessary to survive the technological upheaval currently underway in the global auto industry. The automaker has long acknowledged that it cannot shoulder the costs of developing electric vehicles and self-driving cars on its own, and has turned to Toyota to supply Suzuki vehicles with its gasoline hybrid systems.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.