Suzuki Samurai on 2040-cars

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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Junkyard Gem: 1997 Geo Metro LSi

General Motors created the Geo brand in order to sell cars built in partnership with Suzuki, Isuzu and Toyota in the United States, and Geo-badged machinery was sold from the 1989 through 1997 model years. Today's Junkyard Gem, found in a New Orleans self-service boneyard recently, is one of the very last Geos ever built. There was always a close relationship between Geo and Chevrolet, which GM demonstrated by sneaking the Chevrolet bowtie into the Geo logo. The first three Geo-branded models began their careers with Chevrolet badging before getting Geo-ized for 1989. The Spectrum, twin to the Isuzu I-Mark, was a Chevrolet from 1985 through 1988. The 1985-1988 Chevrolet Sprint was a badge-engineered first-generation Suzuki Cultus, with its second-generation successor becoming the Geo Metro. The Prizm was a NUMMI-built Toyota Corolla Sprinter, which replaced the Sprinter-based 1985-1987 Chevrolet Nova. The Daewoo-built Pontiac LeMans never became a Geo, presumably because its ancestry was South Korean rather than Japanese. In 1989, Geo added the Storm (Isuzu Impulse), followed by the Tracker (Suzuki Sidekick) as a 1990 model. In December 1996, GM announced that the Geo brand would get the axe in the fall of 1997, with the Prizm, Tracker and Metro becoming Chevrolets. This car was built at CAMI Automotive in Canada in May 1997, making it one of the final handful of Geos assembled. The Chevrolet Metro stuck around through 2001. For its final model year, the Geo Metro was available with one of two trim levels: base and LSi. This car is an LSi three-door hatchback, which had an MSRP of $9,180 ($17,906 in 2024 dollars). The base three-door hatchback for 1997 listed at $8,580, or $16,735 after inflation. The most important difference between the base and LSi versions was found under the hood. The base Metro got a 1.0-liter three-cylinder engine rated at 55 horsepower and 58 pound-feet, while the LSi got the 1.3-liter "big-block" four-cylinder with 70 horses and 74 pound-feet. I owned a '96 Metro with the four-banger for a brief period, and it wasn't quite intolerably slow. This car has the optional three-speed automatic, which added $595 ($1,161 today) to the price. It also has air conditioning and a Delco AM/FM radio, which were included as part of the $1,346 1SE option package ($2,625 in today's money). It was thus a boring but serviceable commuter car that sipped gas and got its job done for 27 years and 113,610 miles.

Junkyard Gem: 1985 Chevrolet Sprint

For in the 1985 model year, General Motors began selling Chevrolet-badged Suzuki Cultus hatchbacks in California. Sales of the cheap three-cylinder econobox in the rest of North America followed soon after (with the Canadian version known as the Pontiac Firefly), and did pretty well considering the crash in gasoline prices during the middle 1980s. Starting in 1988, the facelifted Sprint became the Geo (and, later on, Chevrolet) Metro. Here's one of the very first Cultuses sold on our shores, found in a San Francisco Bay Area car graveyard. Amazingly, the primitive rear-wheel-drive Chevrolet Chevette remained available all the way through 1987, competing with the thriftier front-wheel-drive Sprint in the same showrooms. For 1988, Pontiac started selling a rebadged Daewoo LeMans, so the Sprint/Metro never lacked for intra-corporate competition. Inside, you'll find the same stuff most mid-1980s Japanese econoboxes got: tough cloth upholstery and long-wearing hard plastics. Suzuki quality in 1985 wasn't quite up to Honda or Toyota levels, but you weren't paying Honda or Toyota prices for the Sprint. MSRP on this car started at $4,949, or about $12,000 in 2020 dollars. The cheapest possible 1985 Chevette cost $5,340, while a new no-frills Ford Escort would set you back $5,620. Subaru, however, could have put you in a punitively unappointed base-model Leone hatchback for just 40 bucks more than the Sprint that year. I think I'd have sprung the extra for a $5,348 Toyota Tercel, a $5,195 Mazda GLC, or— best cheap-commuter deal of all that year— the $5,399 Honda Civic 1300 hatchback. I was 19 years old and driving a Competition Orange 1968 Mercury Cyclone that year, and I recall feeling pity for Chevy Sprint drivers, new-car smell or not. Still, these weren't bad cars for the price, though a Sprint with an automatic transmission was a real character-builder. Got three cylinders and uses 'em all! 48 horsepower from this hemi-headed SOHC 1-liter. The Turbo Sprint — yes, such a car existed — had a howling 70 horsepower. The hood-latch release is a rectangular button that resembles a badge. 1985 Chevy Sprint Commercial The highest-mileage, lowest-priced car you can buy. 1985 holden barina commercial The Australian-market version was the Holden Barina, and the TV ads featured the Road Runner. 1983 SUZUKI CULTUS Ad In its homeland, this car got screaming guitars and a drive through New York City for its TV commercials.