88' Suzuki Samurai Soft Top Trail Runner on 2040-cars

Auto blog

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki Baleno set for Frankfurt debut [w/video]

Suzuki is following up the introduction of the compact iK-2 concept at the 2015 Geneva Motor Show with the debut of a production version called the Baleno at the 2015 Frankfurt Motor Show. Beyond some tweaks to the design of the headlights and taillights, the shapes of the chunky, five-door hatchbacks are practically identical. It goes on sale in the UK next summer. The Baleno rides on Suzuki's next-gen platform that's lighter and more rigid than before, and under the hood, there's the Japanese brand's new Boosterjet engine. Despite the high-flying name, it's just a 1.0-liter, direct injected and turbocharged mill. In Geneva, the company also mentioned that a mild hybrid version would be offered. Suzuki is dropping bigger details about the little car in Germany. Until then, the teaser video below provides brief glimpses at the front and rear of the Baleno. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. SUZUKI BALENO HATCHBACK TO DEBUT AT THE 66TH IAA FRANKFURT MOTOR SHOW The all new Baleno, an ideal hatchback from compact car expert Suzuki is set to make its world premiere at the 66th IAA Frankfurt Motor Show.* The debut of the full production version follows on from the iK-2 Concept seen at the Geneva Motor Show earlier this year. The Baleno harmoniously combines stylish design, spacious interior and new technologies. These new technologies include the first application of the newly Suzuki developed 1.0-litre BOOSTERJET direct injection turbocharged petrol engine that saves fuel while delivering driving pleasure. Fuel efficiency has been improved by reducing engine displacement; output and torque are boosted by using a turbocharger. In addition to fulfilling fuel efficiency and dynamic performance expectations, the layout has been optimised and various technologies used to reduce weight in order to meet the rigorous size and weight requirements specific to compact cars. The new Baleno will be launched in the UK early next Summer. Further details of the Baleno will be disclosed at the Suzuki press conference at the Frankfurt Motor show. The conference will be held at 1.15pm on Tuesday 15th September. We look forward to welcoming you on stand B12 in Hall 9.0. Learn more at http://www.globalsuzuki.com/iaa2015/, a special Baleno website. *At Messe Frankfurt, Frankfurt am Main; press days 15-16 September, public days 17-27 September.

Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.