1988 Suzuki Samurai Ja Sport Utility 2-door 1.3l on 2040-cars

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Incentives aid smooth Suzuki wind down

American Suzuki is continuing to offer buyers substantial incentives even as the company winds down operations. Those looking to nab a new Suzuki vehicle will find rebates of between $500 and $2,000 and zero-percent financing for up to 72 months as dealers look to liquidate inventory following the automaker's filing for Chapter 11 bankruptcy protection last month. The strategy is working so far. Last month saw Suzuki sell a total of 2,224 vehicles, up 22 percent compared to the same time period in 2011. The Japanese manufacturer says it will continue the incentives through December.
Suzuki had around 5,000 units in dealer inventory in the US when it went into bankruptcy protection, with an additional 1,500-1,700 vehicles headed to dealers at that time. The company says it will continue to honor warranties moving forward using its current dealer network. Most of the dealerships will become Suzuki service and parts stores after American Suzuki shutters car sales in the US.

Buy my Vitara, special-effects pro says in greatest commercial Suzuki never made

A month ago, Eugene Romanovsky posted an advertisement to sell "my best friend," his 1996 Suzuki Vitara, also known as the Sidekick in the United States, on YouTube. The 2.1 million people who have viewed the commercial so far may not have actually considered taking the car off his hands, but every one of them has had a good laugh. The production values of the video far surpass the production values that went into the making of the car itself. Romanovsky is a special-effects artist at the creative group Gravity in Tel Aviv. For the remaining few million of you who have not yet seen the #BuyMyViara video, it would be a disservice to tell reveal what's in it. Let's just say there's not much that isn't in it. The car's book value of a couple-grand belies the fact that it is truly the most amazing vehicle ever built. It does, after all, boast 96 horsepower and a manual transmission featuring a low gear. Trust us, just watch the video. Related Video: Weird Car News Suzuki SUV Videos viral video

Suzuki heads rolling over fuel economy scandal

Suzuki Motor Corporation executives admitted last month that the company had been falsifying fuel-economy tests for some of its vehicles. Today, it was announced that chairman Osamu Suzuki will not become CEO and executive vice president Osamu Honda will step down from his position at the next shareholder meeting, which takes place June 29. Executive bonuses for 2015 will also be eliminated or cut in half. The company is also promising to change its corporate culture so as to allow whistle blowers to get their messages heard. "Suzuki has a top-down culture and it's been difficult for voices from lower down to go to the management," Toshihiro Suzuki (Osamu's son) told reporters, according to Bloomberg. Both Suzuki family members will take a pay cut for the last half of 2016 (Osamu at 40 percent, Toshihiro at 30). Over 2 million Suzuki vehicles were involved in the fuel economy fakery. Japan's transport ministry is taking a closer look at company-submitted data after Mitsubishi and then Suzuki were found to have misled regulators and the public. Related Video: News Source: BloombergImage Credit: KAZUHIRO NOGI/AFP/Getty Images Government/Legal Green Hirings/Firings/Layoffs Suzuki Fuel Efficiency resignation osamu suzuki