1987 Suzuki Samurai Jx on 2040-cars

Auto blog

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Drive pits Ariel Nomad against Suzuki bike

Ariel introduced the Nomad at the beginning of the year, which is basically an Atom converted to sand-rail duty with the addition of features like a composite cage and waterproof cockpit, Hella light bar, and Ohlins suspension with hydraulic bump stops. Evo reviewed it not long after, now Drive has got hold of it and put Steve Sutcliffe at the wheel, sending him to the Sweet Lamb Rally Center in Wales. The Nomad in this guise also gets a winch and BF Goodrich tires with a rear high-mounted spare. The motor is a US-spec, 2.4-liter Honda unit tuned to 240 horsepower and 235 pound-feet of torque, all going to the rear wheels only. The weight is just 1,477 pounds. For kicks, they sent Northern Irish motocrosser Graeme Irwin along to give Sutcliffe a point of reference. We're used to seeing cars battle bikes, and unless it's wet or the race goes to beyond 200 miles per hour the bike almost always takes it. Irwin was on his Suzuki RMZ-450, a bike with about 60 hp, but that, combined with Irwin's skills, was plenty enough to keep Sutcliffe hard at work. You can watch the dust fly in the video above. Related Video:

Junkyard Gem: 2010 Suzuki Kizashi SE

American Suzuki Motor Corporation filed for bankruptcy in 2012, and new Suzuki-badged cars stopped being sold here the following year (meanwhile, Suzuki went on to create one of the biggest-selling cars in its home market). While many of the United States-market Suzukis of the previous decade had been Daewoos beneath the emblems, the Kizashi sedan was designed and manufactured entirely by Suzuki. There were high hopes – at first – that it would revive the brand's American fortunes. Here's a first-model-year example, found in a San Francsico Bay Area self-service yard a few months back. The word Kizashi means "something great is coming" in Japanese, but the Great Recession and the decreasing popularity of non-truck-shaped new vehicles in the United States kept sales of these cars low (even as Monster Tajima broke the ten-minute barrier in a Suzuki at Pikes Peak). You could buy a new Kizashi here until American Suzuki folded its tent and left in 2013, leaving just two-wheeled Suzukis available here for highway use. That was unfortunate because the Kizashi provided a lot of value for the price. This Kizashi SE had an MSRP starting at $21,499 (about $27,085 in 2021 dollars), and it had a pleasant interior and a bunch of unexpected standard features. You got keyless ignition, power seats with memory, 17" alloy wheels and a pretty decent seven-speaker audio system with USB and Bluetooth inputs (both of which were still uncommon in lower-priced cars at the time). If you upgraded to the GTS or SLS trim levels ($22,499 and $24,399, respectively), you got goodies including a thumping 10-speaker Rockford Fosgate audio system, a power sunroof and 18-inch wheels. But unless you were selling Hayabusas or KingQuads, 2010 wasn't a great time to have a Suzuki sign in front of your American showroom. The days of Geo- and Chevrolet-badged Suzukis roaming every American road ended with the Metro and Tracker; by the end, only the Kizashi, SX4 and Grand Vitara remained here. It appears that a Ford dealership in Pennsylvania sold this car at some point prior to its migration west. The 2.4-liter four-cylinder made 185 horsepower, better than its four-cylinder Mazda6 and Altima rivals. Smaller-displacement versions of the J24B engine went into the Aerio, Esteem, Sidekick, Tracker, and Vitara; the Grand Vitara got the 2.4. A six-speed manual transmission was available in the Kizashi's other trim levels, but SE buyers had to take the CVT. This content is hosted by a third party.