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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Japanese tuner adds 1980s rally flair to the Suzuki Jimny

Since its launch in 2018, the fourth-generation Suzuki Jimny has been modified by a long list of tuners from all over the world. We've seen it turned into a mini Ford Bronco, a Mercedes-Benz G-Class lookalike, a clone of the original Land Rover Defender, and a small pickup truck. The latest Jimny-based builds explore a completely different avenue by giving the off-roader a look inspired by rally cars from the 1980s. Designed by Japanese tuner DAMD for the 2024 Tokyo Auto Salon, the builds are called Little 5 and Little Delta, respectively. The name says it all: the Little 5 is a tribute to Renault's 5 Turbo and 5 Turbo 2 and the Little Delta draws inspiration from the Lancia Delta Integrale. While both models were hatchbacks, the retro look works surprisingly well thanks in part to the Jimny's small footprint and boxy proportions. Both builds receive the same basic body kit, which includes a deeper front bumper that looks much closer to the 5's than to the Delta's and flared wheel arches, and they ride on OZ Racing wheels. DAMD fitted the Little 5 with a redesigned front end that brings rectangular lights and Renault's diamond-shaped logo, "NON-TURBO" decals on the doors for a touch of humor, and a roof-mounted spoiler. Blue paint adds a finishing touch to the look. Painted red, the Little Delta gets a specific grille with four round lights and bright trim as well as a specific spoiler. DAMD hasn't released interior photos. It looks like the Little 5 uses standard Jimny seats while the Little Delta receives front sport seats. Technical specifications haven't been released, either, but we have a decent idea of what's under the hood. Suzuki offers the Jimny with two engines: a turbocharged, 658-cubic-centimeter three-cylinder fitted to base models in Japan and a naturally-aspirated, 1.5-liter four-cylinder offered in the rest of the world. The decals on the Little 5's doors suggest power comes from the latter, which develops 102 horsepower. We don't know what's next for either concept, but we wouldn't be surprised to see both body kits join DAMD's catalog in the coming months.  Related Video Featured Gallery DAMD Suzuki Jimny Little 5 and Little Delta Aftermarket Design/Style Suzuki SUV Off-Road Vehicles

VW, Suzuki mulling rekindling relationship in face of legal battle

Volkswagen and Suzuki have been undergoing marriage counseling in a bid to avoid finalizing their nasty divorce. The blissful union has been troubled for some time, with Volkswagen claiming that it could affect operational decisions at Suzuki, and the Japanese brand's sniping and constant flirting with a certain Italian temptress causing rifts.
The matter first went to court in 2012, when Suzuki demanded VW get out, and leave its 19.9-percent stake in the Japanese brand in a box to the left. Now, Automotive News is reporting that the company will give the relationship one last shot, according to closed-door dealings between the two in London.
Still, it's understood that VW and Suzuki recognize the benefit of their alliance, and that it'd be in the best interests of the kids both parties to make things work. Spokespeople declined to comment to AN, but the newsmagazine spoke with Frank Biller, an analyst for LBBW in Stuttgart, who said, "Both companies stand to benefit if they can overcome the disagreements over leadership claims."