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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

The Suzuki Jimny pickup truck might be the best Jimny

Suzuki showed off a Jimny pickup truck concept at the 2019 Tokyo Auto Salon, and it garnered more positive hype for the already beloved new-generation 4x4. But more than a year later, there are no signs that a production version is coming in the immediate future, if at all. So, members of the aftermarket are building their own. Shropshire Quads out of the United Kingdom takes regular Jimny SUVs and converts them into pickups by lifting the vehicle and adding a metal tub to the rear. Shropshire Quads has been building Jimny pickups for years. The company started doing the conversions on used models but has since grown to add the new Jimny to the operation, as well. Here's how it all started:  We are a small family run business based near Cleobury Mortimer in South Shropshire. We are main agents for Arctic Cat and Kymco ATVs. We felt that there was a niche gap in the agriculture/land management sector for a small lightweight pickup with more creature comforts and reliability than your usual UTVs. We went in search, and following lots of research, we decided that the Suzuki Jimny would be the ideal base vehicle. We now convert quality, low mileage Suzuki Jimny's to pickups using the best quality, factory designed and manufactured components. We hope you agree that we offer the best Suzuki Jimny Pickup on the market. The blue example seen here is the shop's first conversion on a new Jimny. According to Farmer's Weekly, Shropshire Quads orders the factory-manufactured kit that was designed for Suzuki from Austria and is the sole distributor and installer in the United Kingdom. Somebody in New Zealand is running a similar operation. As seen in the photos, the kit can only be installed once the rear portion of the Jimny is chopped off. The kit includes a metal rear bulkhead panel that is equipped with a heated rear screen. Plastic side moldings smooth out the conversion into the bed, which is made of stainless steel and aluminum. The rear tailgate is removable, and Shropshire Quads says the kit uses strong high-quality latches. A recessed fuel filler is mounted with cast aluminum and found on the driver's side. As this is a conversion intended for labor, it can be ordered with a one-inch lift or a three-inch lift. For added utility, the Jimny can be fitted with flotation tires or smaller all-terrain tires. The Jimny was already cool, and having one on the farm sounds like a fun way to do chores.

Suzuki Jimny is the classic Defender homage Land Rover should be building

Lake District, U.K. – The Land Rover Defender is to Brits what the F-150 is to Americans. Or rather it was, before it got too expensive and the farmers all switched to Japanese pick-ups. The Defender was effectively put out to pasture, relegated to being a lifestyle trinket. And Land Rover's endless prevarication over replacing the Defender can be partly attributed to this dilemma: Should it be in the original's mold, a fix-it-with-hammers rugged utility vehicle? Or should it concede that market and instead become a premium premium-priced Mercedes G-Class rival? Meanwhile, while Land Rover had dithered, others have capitalized – not least Suzuki's Jimny, which nails the seemingly conflicting demands of the new Defender's brief in one cute, pint-sized package So too is the Jimny priced at a level buyers in markets where it is offered can chalk up as a discretionary purchase. Dating back to the early 1970s, the Jimny has a heritage of its own to draw upon. But this lo-fi remix of traditional 4x4 tech and functionally slick styling has scored a bullseye for both utility users and the hipster brigade, both of whom place great value in authenticity. True, U.S. buyers won't have the option of the Jimny as they will the Defender, no matter how many emails Suzuki receives. But it's interesting to explore how it pulls the rug from underneath Land Rover, right here on the British stalwart's home soil. To demonstrate this we've travelled to the Lake District, a picturesque region on England's northwest coast with classic countryside vistas. Outside of the U.K., mountains topping out a little over 3,000 feet sound little to write home about – but, like the Jimny, modest size and ruggedness aren't mutually exclusive and there are trails here to test any street-spec off-roader. Competing pressures for access and a popular backlash against mechanized vehicles in the countryside mean tight controls for recreational drivers though, with many once-popular trails now closed to traffic. Those that remain accessible carry severe restrictions, our chosen route over Gatescarth Pass rarely opened to traffic and, when it is, limited to 4x4s with wheelbases of 100 inches or less. A Wrangler would just scrape through but these remain a rare sight in the U.K., and the limit is arguably skewed to favor the home team: the 90-inch, short-wheelbase Defenders that remain a staple for the quaintly English pursuit of 'green-laning'.