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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

2013 Suzuki SX4 gets new generation to carry on without us [w/video]

Despite the fact that the coffin has been sealed on Suzuki's US automotive arm, the brand is carrying on elsewhere in the world. The first new product to spearhead the Japanese automaker's product offerings in Europe is this SX4 crossover, making its official debut here at the 2013 Geneva Motor Show. You may remember the little SX4 as the cheapest all-wheel-drive car on sale in the US, packing cute styling and efficient, affordable packaging. And it doesn't appear that the formula has changed too much for this new generation, despite what we think are less attractive new duds derived from Suzuki's 2012 S Cross Concept.
The new SX4 is powered by a choice of two 1.6-liter engines - one diesel, one petrol - the former mated to a six-speed manual transmission while the latter uses a CVT with a "seven-speed manual mode" operated by steering wheel-mounted paddles. All-wheel drive remains intact on the SX4, now with four driver-selectable modes and the Allgrip name.
Suzuki is touting the SX4 as having the world's first double sliding glass sunroof, offering "the largest opening areas" in the segment. Overall, the updated interior looks nicely designed and quite functional, though not exactly a shining beacon of refinement.

Junkyard Gem: 2010 Suzuki Kizashi SE

American Suzuki Motor Corporation filed for bankruptcy in 2012, and new Suzuki-badged cars stopped being sold here the following year (meanwhile, Suzuki went on to create one of the biggest-selling cars in its home market). While many of the United States-market Suzukis of the previous decade had been Daewoos beneath the emblems, the Kizashi sedan was designed and manufactured entirely by Suzuki. There were high hopes – at first – that it would revive the brand's American fortunes. Here's a first-model-year example, found in a San Francsico Bay Area self-service yard a few months back. The word Kizashi means "something great is coming" in Japanese, but the Great Recession and the decreasing popularity of non-truck-shaped new vehicles in the United States kept sales of these cars low (even as Monster Tajima broke the ten-minute barrier in a Suzuki at Pikes Peak). You could buy a new Kizashi here until American Suzuki folded its tent and left in 2013, leaving just two-wheeled Suzukis available here for highway use. That was unfortunate because the Kizashi provided a lot of value for the price. This Kizashi SE had an MSRP starting at $21,499 (about $27,085 in 2021 dollars), and it had a pleasant interior and a bunch of unexpected standard features. You got keyless ignition, power seats with memory, 17" alloy wheels and a pretty decent seven-speaker audio system with USB and Bluetooth inputs (both of which were still uncommon in lower-priced cars at the time). If you upgraded to the GTS or SLS trim levels ($22,499 and $24,399, respectively), you got goodies including a thumping 10-speaker Rockford Fosgate audio system, a power sunroof and 18-inch wheels. But unless you were selling Hayabusas or KingQuads, 2010 wasn't a great time to have a Suzuki sign in front of your American showroom. The days of Geo- and Chevrolet-badged Suzukis roaming every American road ended with the Metro and Tracker; by the end, only the Kizashi, SX4 and Grand Vitara remained here. It appears that a Ford dealership in Pennsylvania sold this car at some point prior to its migration west. The 2.4-liter four-cylinder made 185 horsepower, better than its four-cylinder Mazda6 and Altima rivals. Smaller-displacement versions of the J24B engine went into the Aerio, Esteem, Sidekick, Tracker, and Vitara; the Grand Vitara got the 2.4. A six-speed manual transmission was available in the Kizashi's other trim levels, but SE buyers had to take the CVT. This content is hosted by a third party.