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Suzuki ending auto sales in Canada, too

Suzuki of Japan has reportedly made the decision that almost everyone assumed it would make when it announced it was leaving the US market: when the 2014 model year concludes, it will no longer sell cars in Canada. With six employees overseeing its auto business in Canada and a dealer network that has shrunk to 55 outlets in the country, we can't say we're shocked.
At the time of the US announcement, however, the senior VP of sales and marketing in the automotive division of Suzuki Canada said it would be able to survive on its own because, among other reasons, Canadians prefer smaller, more fuel-efficient cars that fit the company's offerings. Five months later, after some time to think about a 30-percent drop in sales to open up 2013 instead of the 1.4-percent increase in sales that Suzuki Canada posted last year, things have evidently changed.
The Globe and Mail reports that as is in the US, Suzuki's motorcycle, ATV and marine divisions in Canada will remain.

Japanese tuner adds 1980s rally flair to the Suzuki Jimny

Since its launch in 2018, the fourth-generation Suzuki Jimny has been modified by a long list of tuners from all over the world. We've seen it turned into a mini Ford Bronco, a Mercedes-Benz G-Class lookalike, a clone of the original Land Rover Defender, and a small pickup truck. The latest Jimny-based builds explore a completely different avenue by giving the off-roader a look inspired by rally cars from the 1980s. Designed by Japanese tuner DAMD for the 2024 Tokyo Auto Salon, the builds are called Little 5 and Little Delta, respectively. The name says it all: the Little 5 is a tribute to Renault's 5 Turbo and 5 Turbo 2 and the Little Delta draws inspiration from the Lancia Delta Integrale. While both models were hatchbacks, the retro look works surprisingly well thanks in part to the Jimny's small footprint and boxy proportions. Both builds receive the same basic body kit, which includes a deeper front bumper that looks much closer to the 5's than to the Delta's and flared wheel arches, and they ride on OZ Racing wheels. DAMD fitted the Little 5 with a redesigned front end that brings rectangular lights and Renault's diamond-shaped logo, "NON-TURBO" decals on the doors for a touch of humor, and a roof-mounted spoiler. Blue paint adds a finishing touch to the look. Painted red, the Little Delta gets a specific grille with four round lights and bright trim as well as a specific spoiler. DAMD hasn't released interior photos. It looks like the Little 5 uses standard Jimny seats while the Little Delta receives front sport seats. Technical specifications haven't been released, either, but we have a decent idea of what's under the hood. Suzuki offers the Jimny with two engines: a turbocharged, 658-cubic-centimeter three-cylinder fitted to base models in Japan and a naturally-aspirated, 1.5-liter four-cylinder offered in the rest of the world. The decals on the Little 5's doors suggest power comes from the latter, which develops 102 horsepower. We don't know what's next for either concept, but we wouldn't be surprised to see both body kits join DAMD's catalog in the coming months.  Related Video Featured Gallery DAMD Suzuki Jimny Little 5 and Little Delta Aftermarket Design/Style Suzuki SUV Off-Road Vehicles

Toyota and Suzuki are looking at an R&D partnership because they admit they're behind

The Chairman of Suzuki Motor Corporation, Osamu Suzuki, and the President of Toyota, Akio Toyoda, have convened at Toyota's Tokyo offices to declare plans to join hands regarding research and development. According to Toyoda, Toyota "hasn't been good at creating alliances," and its partnership with the small carmaker Daihatsu has been the most well-known collaboration so far. Perhaps the comment has a tinge of regret from Toyota and GM's NUMMI days in Fremont, especially as the statement released by Toyota says that "Toyota is conscious of the fact that it may be behind competitors in North America and Europe when it comes to the establishment of standardizations and partnership with other companies." But as different technologies advance at breakneck speed and it is difficult for companies both big and small to stay competitive, let alone ahead of the game, Toyota is accepting the need for collaboration. Toyoda referred to passenger safety, environmental issues, automated driving, and hydrogen technology, all of which are key challenges for any carmaker looking to stay relevant, and all expensive to experiment with. Spreading the cost over more vehicles should help. "We received an offer from Suzuki regarding collaboration possibilities on advanced and future technologies such as in information technology. Suzuki made a frank proposal to us, and in understanding that Toyota is facing the challenges which I had mentioned earlier, we thought that with the relationship between both companies, there is an opportunity for a business partnership to help solve such challenges. As such, we decided to explore such possibilities together," said Toyoda. In the future, Daihatsu will still be Toyota's tool in emerging markets, but now Toyota could have access to Suzuki's small-car know-how. Osamu Suzuki acknowledges that "Suzuki's current business focuses on minivehicles in Japan and India," as Suzuki withdrew from the US and Canada in 2013. A joint effort will help Suzuki remain relevant, and as a manufacturer of predominantly small vehicles it has been focusing on competitive pricing more than cutting edge technology. Related Video: