1991 Suzuki Samurai 1.9 Aaz Turbo Diesel on 2040-cars

Auto blog

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Suzuki previews e-Survivor concept, the cutest ute yet

If you've ever thought of Suzuki as a whimsical manufacturer of small or smallish vehicles, you're going to like what the manufacturer plans to show at the upcoming 45 th Tokyo Motor Show. The e-Survivor Concept reimagines the classic Suzuki jeep as an all-electric vehicle, and it's filled with interesting styling cues both retro and futuristic. The e-Survivor is not only lightweight in construction, it also looks like it, with vestigial wheelarches and see-through doors. The electric motors are housed in the wheels, leaving the ladder-frame construction able to be as skinny as possible. The dashboard houses large screens showing infotainment controls, navigation settings and the vehicle itself, and there are rear-view cameras in place of mirrors. According to the manufacturer, the e-Survivor is a compact SUV of "the next age," which could even hint of an electric 4x4 being the way for Suzuki to survive in this century — or in its second century: the company is 100 years old in 2020, and its concepts show what Suzuki sees beyond that. Perhaps something from the e-Survivor will make production after 2020; independent wheel-mounted electric motors would certainly suit a small, light SUV. Other exhibits are the "tall miniwagon" Spacia Concept, the XBEE crossover available in several different guises, the friendly-looking Carry Open-Air Market Concept and a "neo-retro styled" SV650X bike. Related Video:

Suzuki ending auto sales in Canada, too

Suzuki of Japan has reportedly made the decision that almost everyone assumed it would make when it announced it was leaving the US market: when the 2014 model year concludes, it will no longer sell cars in Canada. With six employees overseeing its auto business in Canada and a dealer network that has shrunk to 55 outlets in the country, we can't say we're shocked.
At the time of the US announcement, however, the senior VP of sales and marketing in the automotive division of Suzuki Canada said it would be able to survive on its own because, among other reasons, Canadians prefer smaller, more fuel-efficient cars that fit the company's offerings. Five months later, after some time to think about a 30-percent drop in sales to open up 2013 instead of the 1.4-percent increase in sales that Suzuki Canada posted last year, things have evidently changed.
The Globe and Mail reports that as is in the US, Suzuki's motorcycle, ATV and marine divisions in Canada will remain.