1986 Suzuki Samurai on 2040-cars

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Suzuki could disappear from new car market quickly thanks to low inventory

Yesterday's announcement that American Suzuki has filed for bankruptcy is all but a death blow for the Japanese automaker's 246 US dealers, but if there's any good news coming out of the situation, it could be the fact that the whole process will likely be quick and painless rather than drawn out. WardsAuto is reporting that with the current inventory and average sales numbers so far this year, there figures to be about three months left for Suzuki's new-car business in the US given current sales rates.
In October, Suzuki sold 2,023 units - a five percent increase over last year - but with just 5,549 left in inventory, it shouldn't take too long to wind down operations. Sales for the brand peaked 2007 with more than 100,000 units sold, but this year, Suzuki is barely on pace to reach a quarter of that amount, with just 21,188 units sold so far in 2012. In addition to poor sales, WardsAuto also notes that Suzuki faced problems due to its reliance on customers with subprime credit.
Suzuki will continue to sell motorcycles, ATVs and marine engines in the US, while the brand's cars will still be on sale in other countries including Canada and Mexico.

2016 Suzuki Baleno is the 'ultimate' hatchback [w/video]

Suzuki unveiled its iK-2 concept at this year's Geneva Motor Show to imagine an inexpensive, compact hatchback for the future. Now just a few months later the Japanese brand has brought that shape to production largely unaltered with the Baleno. The company claims that it's trying to create the ultimate small car, and European customers get to find out in spring 2016. The Baleno doesn't break new ground in five-door hatch styling, but it's an unpretentious and handsome take on the traditional two-box look. The front end flows in an arc up to the windshield, and from the A-pillar back, the design sports a chunky, utilitarian shape. The interior looks somewhat staid with a lot of black plastic and cloth, but silver trim mixes up the monotony. Underneath the new look, Suzuki is making some big improvements. The Baleno rides on a new platform with less weight and more rigidity. The powertrain range also includes the brand's latest 1.0-liter turbocharged three-cylinder engine with 110 horsepower and 125 pound-feet, and it can be hooked up to either a five-speed manual or six-speed automatic. There's also a 1.2-liter four-cylinder with 89 hp and 89 lb-ft available with the same five-speed or a CVT. In addition, the mill is offered with as a mild hybrid with an Integrated Starter Generator. Suzuki says this option boosts acceleration at low speeds but doesn't specify how much extra power there is. Check out the company's promo video below to see the Baleno in motion. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. INTRODUCING THE BALENO Sep 15, 2015 When Suzuki set out to create a hatchback like none before, it first established a key guideline—hold back on nothing. The result is the Suzuki Baleno, a harmonious combination of styling that flows, superb performance achieved through ground-breaking technologies, and smart packaging. To create a new, bar-raising hatchback that is fun to drive and engineered to meet today's consumers' needs, Suzuki wanted to take the compact car to the ultimate level. Baleno chief engineer Kunihiko Ito explains: "We set our sights on developing the ideal hatchback, one that makes no compromises, giving it an elegant, sophisticated and grown-up character.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question