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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Land-speed racer Bill Warner dies from motorcycle crash at 285 MPH

Motorcycle land-speed record holder Bill Warner died yesterday after crashing during an attempt at setting another record. The 44-year-old was clocked at 285 miles per hour on the runway of a former air base in northern Maine, before he lost control of his modified Suzuki Hayabusa motorcycle and veered off the runway.
It is not known what speed he was traveling when things started to go wrong and unclear what caused the crash, which happened shortly before 10:00 AM. Warner's crew suspect there were mechanical difficulties on his last run, in addition to a slight breeze, according to the video news report. Warner was conscious and able to speak after the crash but died an hour and 15 minutes later at a hospital in Caribou. The event and runway were closed for the rest of the day as police investigated the incident.
Warner was participating in "The Maine Event" at Loring Air Force Base in an attempt to reach 300 mph in one mile. Warner's best land-speed record, set in 2011, was 311.945 mph in 1.5 miles on the same runway, according to the Loring Timing Association, a record that still stands today for open-cockpit motorcycles. After that run, Warner said the scariest part was stopping the bike before the end of the runway. Be sure to check out the video news report after the jump.

Larger SX4 to lead raft of new or revised Suzuki models

A few weeks ago, we showed you what is likely in store for the next-generation Suzuki SX4, but What Car? now has some insider info of what might be in store for other products in the aging Suzuki lineup... at least in the UK.
When the official design sketch of the Suzuki S-Cross concept was released, Suzuki said that the concept car would be a C-segment crossover, closer in size to the Grand Vitara, and going up against some higher-volume rivals like the Ford Kuga (Escape) and Nissan Qashqai (similar to our Rogue). The Suzuki Grand Vitara is also due for a redesign, and both models will likely be on showroom floors together, with the Grand Vitara acting as the more rugged alternative to the hatchback-like SX4 replacement. Not much is known about the new Grand Vitara, but a new satellite navigation system is expected to debut in the SUV and eventually spread into other Suzuki models.
Suzuki will start selling the new SX4 and Grand Vitara in the United States this fall, and these two new crossovers should be a welcome addition to the company's diminutive U.S. dealer network that has been starved of product since the early 2000s. Automotive News adds a little gloom to this topic by pointing out that, after the introduction of the new SX4 and Grand Vitara this fall, American Suzuki has no new products planned through the 2015 model year. Suzuki dealers in Europe are more fortunate, as a refreshed version of the Jimny (formerly known as the Samurai here in the States) and an all-new Alto will both be joining the lineup.