2007 Suzuki Forenza Base Sedan 4-door 2.0l on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

2014 Suzuki V-Strom 1000 ABS

Motorcycle trends come and go like fashion, and the latest two-wheeled style du jour is the adventure bike. Chunky and rugged, these (sometimes) dirt-ready rides often take cues from the massive, Armageddon-ready rigs you'd find on the Dakar Rally. In their most neutered form, they can start as street bikes and adapt for adventure duty by adding taller suspension setups, removable saddlebags, bigger fuel tanks, and better wind protection.
Lying smack in the middle of that dirt/road matrix (and leaning toward the tarmac side) is the 2014 Suzuki V-Strom 1000 ABS. A venerable fixture in the adventure scene, it developed a primarily urban following after the model bowed in 2004, though it's also proved itself worthy of tackling trails and light offroad scenarios. For automotive folks not steeped in the vagaries of the motorcycle world, the V-Strom is the two-wheeled equivalent of the late, great Mitsubishi Montero: capable, no-nonsense, and a bit of an unsung hero in the face of more glamorous offroaders like the Land Rover LR4 and the Mercedes-Benz Geländewagen.

Junkyard Gem: 1996 Suzuki Swift SLOKYO DRIFT Edition

General Motors sold plenty of rebadged Suzukis over the decades in the United States, starting with the Chevy Sprint in 1985 and continuing with various Geo- and Chevrolet-badged machines into our current century. The one we remember best remains the fuel-sipping Metro, successor to the Sprint and available here through the 2001 model year. The Sprint and Metro were based on the Japanese-market Cultus, and Suzuki put its own badges on this car in the United States for the 1989 through 2001 model years. That was the Suzuki Swift, a car we know best today for its factory-hot-rod version, the Swift GT. Normally, I wouldn't bother to document an ordinary Canadian-built Swift found in a boneyard, but today's Colorado-found Junkyard Gem boasts some interesting custom touches that make it worth our attention. Get ready for… SLOKYO DRIFT! While countless American owners of Integras and Lancers and 240SXs went nuts with JDM-influenced car decor following the release of The Fast and the Furious: Tokyo Drift in 2006, drivers of the tiny and miserably underpowered Metro/Swift econo-commuters felt left out of the party. The owner of this car knew what to do, though: buy some stick-on mailbox letters and slap them on this Swift's hatch. Junkyard-acquired badges adorn every surface of the SLOKYO DRIFT Swift, because why not? It turns out that many Reddit regulars in Colorado spied this car on the street, and so you'll find many references to it on that site. Since any 24-year-old econobox with a manual transmission and a salvage title will be nearly impossible to sell, we can assume this car spent its last few years just one broken part away from The Crusher. Once it needed an expensive repair, it wasn't worth fixing. The original owner's manual and documentation remained in this Swift until the end. It appears that Colorado TV-advertising legend Dealin' Doug moved this iron off his Cherry Creek Dodge lot when it had a mere 5,920 miles on the clock, based on this "Phoney Monroney" I found in the glovebox. 168,925 hard miles later, here it is. At some point, it got totaled, put back together, and stamped with this REBUILT FROM SALVAGE lettering on the door jamb. We think of the Metro/Swift as a three-cylinder car, but many of the later versions got this 1.3-liter "big-block" four-banger under the hood. That's 70 raging horsepower right here. The 5-speed made it more efficient and fun to drive, but killed whatever resale value it may have had.