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Junkyard Gem: 2008 Suzuki Reno

Next time you're hosting a car-trivia night at your local junkyard/bar (hey, such places exist), you might try to stump your guests with a really tough one: What was the last US-market car to be designed entirely by Daewoo prior to the GM takeover? Sure, Americans could buy the Daewoo-badged Lanos, Nubira, and Leganza for a few years in the early 2000s, and the Verona was really just a slightly updated Leganza with Suzuki badges pasted on. The Chevy Aveo/Pontiac G3 was the descendant of the Lanos, but that special Daewoo sauce had been diluted by other GM flavors by the time it hit our shores. I say the answer is the Daewoo Lacetti — yes, that Lacetti — which was sold in the United States as the Suzuki Forenza (in sedan form) and Suzuki Reno (as a hatchback). Here's an example of one of the very last Renos you could buy here, found in a car graveyard near Denver, Colorado. The South Korea-built Reno never made much of an impression on the reviewers at this — or, I'm pretty sure, any — publication, despite having been styled by Giugiaro, though it was very reasonably priced during its 2005-2008 American sales run. My only experience driving the Reno comes from the time I rented one in South Carolina for just $9.98 a day. For that price, I thought it was a perfectly serviceable transportation appliance. Suzuki had been building cars for GM since the first Cultus hit American showrooms as the 1985 Chevrolet Sprint, and ties between the two companies became stronger as the 20th century became the 21st. They joined forces to buy bankrupt Daewoo in 2004, with American Suzuki selling the hastily-rebadged Nubira starting the next year. After a bit of excitement over the promising Suzuki Kizashi, American Suzuki filed for bankruptcy in 2012 and ceased selling cars here the following year. Don't feel too bad for Suzuki, though — in Japan, the company has had years of smash sales success with the Hustler, and of course Suzuki motorcycles and ATVs remain popular here. How much was this little Daewoo when new? With the base five-speed manual transmission, the MSRP on the base '08 Reno was $13,839, or about $19,425 in 2022 dollars. However, this car has the automatic transmission, an $1,100 option ($1,545 now).  You did get air conditioning and an AM/FM stereo in the base '08 Reno. This car has the optional CD player with AUX input. Honda had VTEC and Daewoo had D-TEC.

Toyota and Suzuki are looking at an R&D partnership because they admit they're behind

The Chairman of Suzuki Motor Corporation, Osamu Suzuki, and the President of Toyota, Akio Toyoda, have convened at Toyota's Tokyo offices to declare plans to join hands regarding research and development. According to Toyoda, Toyota "hasn't been good at creating alliances," and its partnership with the small carmaker Daihatsu has been the most well-known collaboration so far. Perhaps the comment has a tinge of regret from Toyota and GM's NUMMI days in Fremont, especially as the statement released by Toyota says that "Toyota is conscious of the fact that it may be behind competitors in North America and Europe when it comes to the establishment of standardizations and partnership with other companies." But as different technologies advance at breakneck speed and it is difficult for companies both big and small to stay competitive, let alone ahead of the game, Toyota is accepting the need for collaboration. Toyoda referred to passenger safety, environmental issues, automated driving, and hydrogen technology, all of which are key challenges for any carmaker looking to stay relevant, and all expensive to experiment with. Spreading the cost over more vehicles should help. "We received an offer from Suzuki regarding collaboration possibilities on advanced and future technologies such as in information technology. Suzuki made a frank proposal to us, and in understanding that Toyota is facing the challenges which I had mentioned earlier, we thought that with the relationship between both companies, there is an opportunity for a business partnership to help solve such challenges. As such, we decided to explore such possibilities together," said Toyoda. In the future, Daihatsu will still be Toyota's tool in emerging markets, but now Toyota could have access to Suzuki's small-car know-how. Osamu Suzuki acknowledges that "Suzuki's current business focuses on minivehicles in Japan and India," as Suzuki withdrew from the US and Canada in 2013. A joint effort will help Suzuki remain relevant, and as a manufacturer of predominantly small vehicles it has been focusing on competitive pricing more than cutting edge technology. Related Video:

Toyota and Suzuki partner up on autonomy with capital alliance

TOKYO — Toyota and Suzuki will take small equity stakes in each other, the Japanese car makers said on Wednesday, as they seek to develop newer technologies and meet sweeping changes upending the global auto industry. The tie-up is the latest example of automakers chasing scale to manage costs and boost development. Automakers — especially smaller ones like Suzuki — are struggling to meet the breakneck growth of an industry transformed by the rise of electric vehicles (EVs), ride-hailing and autonomous driving. Toyota will pay around 96 billion yen ($908 million) for a 4.94% stake in Suzuki, while Suzuki will acquire in the market around 48 billion yen ($454 million) worth of shares in Toyota. That is equivalent to 0.2% of Toyota's shares as of Wednesday's closing price, before the announcement. The companies said in a joint statement they intended to overcome challenges facing the industry by "building and deepening cooperative relationships in new fields while continuing to be competitors". They said they would strengthen technologies and products in which each of them specialize in. The firms had said in 2016 they were exploring a partnership, citing technological challenges and the need to keep up with industry consolidation. Earlier this year they said they would produce EVs and compact cars for each other. Automakers around the globe have been joining forces to slash development and manufacturing costs of new technology. Ford and Volkswagen have said they will spend billions of dollars to jointly develop electric and self-driving vehicles. Shares of Toyota and Suzuki closed little changed before the announcement. TOYOTA'S ORBIT The deal brings Suzuki firmly into Toyota' orbit, alongside Daihatsu, Hino Motors, Subaru, Mazda and Yamaha. Rival Nissan has an alliance with France's Renault, although that has been shaken following the ouster of former Chairman Carlos Ghosn, and with Mitsubishi Motors. Honda has a tie-up with General Motors. Toyota has been looking to expand scale in next-generation technology and said this year it would offer free access to patents for EV motors and power control units. It believes that move would help it cut by as much as half the outlays for expanded electric and hybrid vehicle components in the United States, China and Japan. Supplying rivals would greatly expand the scale of production for hardware.