2005 Suzuki Forenza S/1owner!nice!great All Around Car!warranty!look! on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Junkyard Gem: 2008 Suzuki XL-7

The American Suzuki Motor Corporation filed for bankruptcy in 2012 and sold its final Kizashis, SX4s and Grand Vitaras here the following year. In the decade prior to that, a big chunk of the Suzuki lineup involved rebadged Daewoos, but South Korea wasn't the only outpost of the far-flung GM Empire helping out with Suzuki hardware. After the Saturn Vue debuted as a 2002 model, its platform ended up everywhere, including beneath the second-generation Suzuki XL-7. Here's one of those machines, found in a Denver self-service car graveyard recently. Prior to 2007, the XL-7 name had been applied to a stretched version of the body-on-frame Grand Vitara, a pure Suzuki design. The 2007-2009 XL-7 looked quite different from its closest relatives, the Saturn Vue, Pontiac Torrent and Chevrolet Equinox. Assembly took place at CAMI Assembly in Ontiario, birthplace of many a Geo Metro and Suzuki Swift. The engine is the 3.6-liter version of the 60° High Feature V6, rated at 252 horsepower and 243 pound-feet. A five-speed automatic was the only transmission available. This one is a base model with front-wheel-drive and seating for five. Its MSRP was $21,599, or about $34,419 in 2024 dollars. The radio has an AUX input, a fairly unusual feature in 2008. Inside, one of the most heartbreaking notes I've ever found in a junkyard car. Does the Tooth Fairy give money to kids who knock out the teeth of other kids and steal them? It's like a Suzuki motorcycle, but with more cargo capacity. Those Suzuki-riding bikers know a good SUV when they see one. Who knew that it wouldn't be long before motorcycles and ATVs would be the only new Suzukis available here?

Suzuki Jimny Black Bison is real, looks ready to stomp on other off-roaders

The internet darling Suzuki Jimny strikes again, except this time it's considerably less cute in the Wald Black Bison getup. We drove the little SUV late last year and found it to be good, rollicking fun, but this modified version looks like the little ute's foil. Mechanically, the Jimny Black Bison is similar to the normal Jimny. This means it has a 1.5-liter four-cylinder that makes all of 99 horsepower and 95 pound-feet of torque. Yep, that probably wouldn't fly in the U.S. The G-Wagen appearance absolutely would, though. A lift and side-exit exhaust appear to be the most obvious modifications we can see from the photos. The exhaust looks like a page straight out of AMG's playbook for the G-Wagen. Wald has added more than a few extra body parts to make this off-roader look unique. It starts with the aggressive tire and wheel setup, which in turn requires the huge fenders. This gives the Jimny its super aggressive stance you see here. A new front and rear bumper, plus grille, ensure it doesn't look disjointed as a whole. If you like lights, you have plenty of them to choose from here. Additional LEDs are mounted in the lower bumper area, and a couple banks of roof lights are equipped to light the trail ahead. The hood has two massive nostrils that surely aren't necessary for the little engine underneath, but we recognize the commitment to the theme. Finally, there's a roof spoiler that extends higher than any roof spoiler needs to from a car with a top speed of 90 mph. We imagine all the extra bits lower the top speed even further on the Black Bison. No word yet on availability of the Suzuki Jimny Black Bison edition. This vehicle was revealed at the Osaka Auto Messe by Wald, so it's not an official Suzuki vehicle by any means. It would be neat to see the full conversion kit offered to Suzuki owners, but individual sale of the parts is the most likely scenario. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.