2004 Suzuki Forenza S Sedan 4-door 2.0l on 2040-cars

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Suzuki Swift gets a motorcycle-inspired wide body for Tokyo Auto Salon

Tokyo Auto Salon is just around the corner, and companies such as Daihatsu and Mitsubishi have announced a slew of impressive custom cars. Suzuki has also announced its custom lineup, which is a bit humble this year at just three. They range from the wild Suzuki Swift Sport Katana to the mild Hustler Street Base. The Swift is the most impressive of Suzuki's show cars. Its name, and supposedly its looks, are based on the Katana sports bike. We're not sure they have that much in common beyond the silver and red paint job, but that's all right because this Swift still looks excellent. It features aggressive fender flares and a reworked front fascia. Bigger, wider wheels fit underneath those flares, and it has side-exit exhaust to cap off the extreme design. Next up is the Suzuki Jimny Sierra Marine Edition. Suzuki started with the wider Jimny Sierra model and fitted it with equipment for a day in and around the water. It has storage for fishing rods on either side and an interior covered in wetsuit material. The roof has been raised for extra interior space. The exterior also gets a garnish of visual upgrades such as custom wheels, chrome trim, paint scheme, auxiliary lights and tow rings. The third and final custom vehicle is the Hustler Street Base. It's fairly basic with a matte gray paint scheme, a few decals, and an upgraded audio system inside with some flashy lighting. Apparently it's designed for hip young people who live in the city and might be interested in extreme sports and an active lifestyle. Related Video:    

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Junkyard Gem: 2008 Suzuki Reno

Next time you're hosting a car-trivia night at your local junkyard/bar (hey, such places exist), you might try to stump your guests with a really tough one: What was the last US-market car to be designed entirely by Daewoo prior to the GM takeover? Sure, Americans could buy the Daewoo-badged Lanos, Nubira, and Leganza for a few years in the early 2000s, and the Verona was really just a slightly updated Leganza with Suzuki badges pasted on. The Chevy Aveo/Pontiac G3 was the descendant of the Lanos, but that special Daewoo sauce had been diluted by other GM flavors by the time it hit our shores. I say the answer is the Daewoo Lacetti — yes, that Lacetti — which was sold in the United States as the Suzuki Forenza (in sedan form) and Suzuki Reno (as a hatchback). Here's an example of one of the very last Renos you could buy here, found in a car graveyard near Denver, Colorado. The South Korea-built Reno never made much of an impression on the reviewers at this — or, I'm pretty sure, any — publication, despite having been styled by Giugiaro, though it was very reasonably priced during its 2005-2008 American sales run. My only experience driving the Reno comes from the time I rented one in South Carolina for just $9.98 a day. For that price, I thought it was a perfectly serviceable transportation appliance. Suzuki had been building cars for GM since the first Cultus hit American showrooms as the 1985 Chevrolet Sprint, and ties between the two companies became stronger as the 20th century became the 21st. They joined forces to buy bankrupt Daewoo in 2004, with American Suzuki selling the hastily-rebadged Nubira starting the next year. After a bit of excitement over the promising Suzuki Kizashi, American Suzuki filed for bankruptcy in 2012 and ceased selling cars here the following year. Don't feel too bad for Suzuki, though — in Japan, the company has had years of smash sales success with the Hustler, and of course Suzuki motorcycles and ATVs remain popular here. How much was this little Daewoo when new? With the base five-speed manual transmission, the MSRP on the base '08 Reno was $13,839, or about $19,425 in 2022 dollars. However, this car has the automatic transmission, an $1,100 option ($1,545 now).  You did get air conditioning and an AM/FM stereo in the base '08 Reno. This car has the optional CD player with AUX input. Honda had VTEC and Daewoo had D-TEC.