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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Junkyard Gem: 1993 Suzuki Swift GT

General Motors sold rebaged versions of the Suzuki Cultus in the United States, first as the 1984-1988 Chevrolet Sprint, then as the 1989-1997 Geo Metro, and finally as the 1998-2001 Chevrolet Metro. Meanwhile, Suzuki sold the Cultus on these shores as the Swift. Three-cylinder Metros were miserably slow and admirably fuel-efficient, but it was possible to buy the same car with a yowling 1.3-liter four-cylinder engine making 100 horsepower: the Swift GT. Here's a very rare example, found in a Colorado self-service wrecking yard. These cars weighed only about 1,800 pounds, so they were nearly as quick as the more powerful but heavier Honda Del Sol Si and Nissan Sentra SE-R ... and much cheaper. At $10,149 (about $17,400 in inflation-adjusted 2017 dollars), the Swift GT looked like a steal next to the $12,455 Sentra SE-R and the $16,070 Del Sol Si. However, the Hyundai Scoupe Turbo, priced at a mere $10,999, looked like the best deal of all in 1993. This one has lived a hard life, with body damage, faded interior, and rust in the usual spots. 175,303 miles, most of them probably spent above 5,000 rpm. Perhaps some Metro owner will grab the running gear and seats, in order to create a Geo sleeper... but we doubt it. Another piece of obscure automotive history, bound for the crusher. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Suzuki USA wasn't pushing Swift advertising very hard in 1993, so we'll go to the car's homeland for a TV ad for the regular Cultus hatchback. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The earlier version of the Cultus GTi (factory-hot-rod counterpart to the U.S.-market Chevrolet Sprint) got some ads full of fire and Pet Shop Boys in its homeland.

Suzuki Baleno set for Frankfurt debut [w/video]

Suzuki is following up the introduction of the compact iK-2 concept at the 2015 Geneva Motor Show with the debut of a production version called the Baleno at the 2015 Frankfurt Motor Show. Beyond some tweaks to the design of the headlights and taillights, the shapes of the chunky, five-door hatchbacks are practically identical. It goes on sale in the UK next summer. The Baleno rides on Suzuki's next-gen platform that's lighter and more rigid than before, and under the hood, there's the Japanese brand's new Boosterjet engine. Despite the high-flying name, it's just a 1.0-liter, direct injected and turbocharged mill. In Geneva, the company also mentioned that a mild hybrid version would be offered. Suzuki is dropping bigger details about the little car in Germany. Until then, the teaser video below provides brief glimpses at the front and rear of the Baleno. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. SUZUKI BALENO HATCHBACK TO DEBUT AT THE 66TH IAA FRANKFURT MOTOR SHOW The all new Baleno, an ideal hatchback from compact car expert Suzuki is set to make its world premiere at the 66th IAA Frankfurt Motor Show.* The debut of the full production version follows on from the iK-2 Concept seen at the Geneva Motor Show earlier this year. The Baleno harmoniously combines stylish design, spacious interior and new technologies. These new technologies include the first application of the newly Suzuki developed 1.0-litre BOOSTERJET direct injection turbocharged petrol engine that saves fuel while delivering driving pleasure. Fuel efficiency has been improved by reducing engine displacement; output and torque are boosted by using a turbocharger. In addition to fulfilling fuel efficiency and dynamic performance expectations, the layout has been optimised and various technologies used to reduce weight in order to meet the rigorous size and weight requirements specific to compact cars. The new Baleno will be launched in the UK early next Summer. Further details of the Baleno will be disclosed at the Suzuki press conference at the Frankfurt Motor show. The conference will be held at 1.15pm on Tuesday 15th September. We look forward to welcoming you on stand B12 in Hall 9.0. Learn more at http://www.globalsuzuki.com/iaa2015/, a special Baleno website. *At Messe Frankfurt, Frankfurt am Main; press days 15-16 September, public days 17-27 September.