White 2012 Subaru Sti on 2040-cars

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Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

2019 Subaru WRX and WRX STI Series.Gray revealed, look a bit blue

Subaru mentioned that it would make special Series.Gray versions of its WRX sports sedans, but it wasn't until now that the company showed what the special cars actually look like. The 2019 Subaru WRX Series.Gray and WRX STI Series.Gray cars are certainly less bold than some of their predecessors, such as the Series.HyperBlue models. But their Cool Gray Khaki is still a sharp color, one that actually looks a little blue in the right light. And if it looks familiar, that's because it is. The same color is available on the Crosstrek. In addition to the gray paint, the cars come with black badges and black wheels, while the WRX STI gets silver-painted Brembo brake calipers. It's not just cosmetic additions, however. The WRX gets the optional Performance Package as standard, it loses the power sunroof, and it picks up some Jurid front brake pads. The STI gets some performance enhancement, too, in the form a sportier Bilstein suspension setup. Inside, both cars come with Ultrasuede Recaro seats, with driver power adjustment, along with adaptive LED headlights, LED foglights and keyless start. The STI gets an Ultrasuede steering wheel, too. Complete pricing with destination charges for the WRX Series.Gray starts at $33,455 and $40,555 for the WRX STI. You'll also need to act quickly. Only 750 of the WRX and 250 of the WRX STI will be available. The cars go on sale this fall. Related Video: Featured Gallery 2019 Subaru WRX and WRX STI Series.Gray View 10 Photos Image Credit: Subaru Subaru Performance Sedan

Subaru parent company celebrates 60th birthday

Fuji Heavy Industries, parent company of Subaru, celebrated its 60th anniversary on June 15. And while the company is largely known in the automotive world for its innovative all-wheel-drive cars, its history stretches far back before the days of symmetrical all-wheel drive, World Rally Blue and gold wheels.
FHI was founded, much like Germany's BMW, as an aircraft company. It went through a series of names before settling on its current title in 1953. And while its aerial successes were never quite as famous as Mitsubishi and its Zero, FHI did fly Japan's first jet-powered trainer. The same year, 1958 to be exact, it unveiled the iconic Subaru 360 minicar. While the 360 never quite caught on in the US (at least not with the fervor of the similarly laid-out Volkswagen Beetle), the small, affordable and simple Subie had a wide-ranging appeal across the island of Japan.
The rear-drive, rear-engined 360 was eventually joined by the 1000, Subaru's first front-engine, front-wheel-drive car. More importantly, the 1000 ushered in Subaru's use of a horizontally opposed engine. The Subaru Leone, which arrived in 1971, expanded on the 1000, by offering a combination we're all familiar with nowadays - all-wheel drive with a flat-four engine.