2021 Subaru Wrx Limited Sedan 4d on 2040-cars

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With the Subaru Viziv Performance Concept, be careful getting your hopes up

Subaru fans have reason to be excited. The company revealed the Viziv Performance Concept at the Tokyo Motor Show, and it's pretty obvious that it's a preview of a future WRX. The big vents, hood scoop, fenders, and its sedan profile all shout WRX. Someone from Subaru's design department even confirmed that the study could influence the next model. While admiring the concept's lines and imagining the next model, we, as well as some of our commenters, realized that we should keep our hopes and expectations low. The reason for this is that Subaru pulled a bit of a bait-and-switch with WRX styling before, back in 2013. That year, the company revealed the WRX Concept. It, like the Viziv Performance Concept, was a vented, scooped, flared, low-roof interpretation of the next WRX. Everyone loved it, and they were psyched to see a Subaru that could truly be described as beautiful, rather than say, unique, or interesting, or different, or any other kindhearted euphemism. View 11 Photos Then Subaru unveiled the production WRX for 2015. To the company's credit, it did manage to include design cues from the concept such as the fender flare lines and fascia shape, and it shared very few exterior panels with the Impreza. Unfortunately, it was still based on the Impreza platform, and those lines had to be pulled in and compressed onto the tall and narrow economy car. Without the low roof, ultra-wide fenders, and long, defined trunk, the car lost a lot in translation. The result thoroughly disappointed, and on occasion infuriated, fans. Basically, we've been burned before by Subaru's concepts. Heck, if you want more proof, take a look at the Subaru BRZ STI Performance concept that had a turbocharged engine. And yet, we still have no turbo BRZ on the market. But just because we're trying to be realistic doesn't mean Subaru won't surprise us with a close-to-concept WRX in the future. And the company is showing some signs that its concepts are more realistic. Looking at the evolution of the Viziv-7 concept into the Ascent concept and production prototypes, it seems a lot of the original design has survived. So hope isn't lost, just tempered. Related Video: Featured Gallery Subaru Viziv Performance Concept Tokyo Motor Show View 12 Photos Tokyo Motor Show Subaru Concept Cars Performance Sedan 2017 tokyo motor show subaru wrx concept subaru viziv perfromance concept

Subaru looks back on record-setting WRX STI from 2011 Isle of Man

In what we can only presume/hope is a precursor to the launch of the next-gen WRX STI, Subaru has released three videos now giving us a look back at the history of the STI-badged WRX models. In this third video, Dominick Infante, national manager of product communications at Subaru of America, got ahold of the automaker's 2011 WRX STI that broke records for the Isle of Man TT Challenge a couple of years ago.
In 2011, rally driver Mark Higgins piloted this car to a lap speed record of 115 miles per hour and a lap time record of 19:56.7 around the 37.8-mile course. The race-prepped STI, which Infante refers to as an "STI on steroids," features a beefed-up suspension, a wonderful-sounding open exhaust and the removal of the speed limiter to go with full roll cage and racing seats and harnesses.
Scroll down to see - and hear - new driving footage of this 2011 WRX STI with Infante behind the wheel as well as some race footage from 2011 - including a near-disaster Higgins averted at 150 mph. Also, be sure to check out the previous videos from Subaru for the 1998 Impreza 22B STI and a 2004 WRX STI.

Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.