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Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

2019 Subaru Forester priced at $25,270

The Subaru Forester is all new for 2019, but it's not toting along a big price increase. A base 2019 Forester starts at $25,270 including destination, which is a reasonable $500 premium over the 2018 version. For that price, buyers get 17-inch steel wheels, but a $600 upcharge brings aluminum wheels and roof rails. Standard equipment includes Subaru's EyeSight driver assist technology and Starlink infotainment package, which includes Apple CarPlay and Android Auto, power windows, door locks, and side mirrors, remote keyless entry, and tire pressure monitoring. A step up to the Premium trim for $27,670 adds the automaker's off-road X-MODE with hill descent control, a panoramic power moonroof, a 10-way power driver's seat, and rear seat HVAC outlets. A WI-FI hotspot and the latest Starlink safety services are optional, as are blind spot detection with lane change assist and rear cross traffic alert, keyless access with push-button start, and a power rear gate. Sport trim is new for 2019, and it stickers at $29,770. On top of Premium, Sport adds SI-DRIVE with Intelligent and Sport Sharp modes and an upgraded Dual X-Mode system. A CVT transmission is standard across the range, but the Sport gets a 7-speed manual mode with steering wheel paddle-shifters. Limited ups the wheels to 18 inches, and gains an upgraded interior with leather seats and dual-zone automatic climate control for $31,770. Limited also includes all of the active safety technology that's optional on lower trims. At the top of the 2019 Forester range is the Touring trim. For $35,270 buyers get unique 18-inch wheels, Subaru's DriverFocus safety system that remembers the preferences of up to five drivers, perforated leather seats (powered for the driver and passenger) in Saddle Brown or Black, heated rear seats, and an eight-inch touchscreen. Expect the 2019 Subaru Forester to hit dealers sometime this fall. Related Video:

Subaru moves to trademark the name ... Evoltis

Subaru's advancing to the electrified frontier, and it's reportedly picking a name for its plug-in hybrid. That name is said to be "Evoltis." While Evoltis sounds about as engaging as "Avensis" (Toyota) or "Magentis" (Kia), at least it's not as clunky as "Levorg" (an Aussie Subaru nameplate). Then again, when naming a child you should always try to picture how their name will be used in playground taunts, so we'll leave your to your imaginations on this one. A mention of the Evoltis name appears in the United States Patent and Trademark Office's listings, and the application has been filed as recently as March 26. We don't know yet whether the Evoltis name would stand for the entire vehicle or its hybrid tech — or if it will be actually used at all. Car & Driver reports that Subaru of America didn't comment on the matter when asked. But still, Subaru is said to come up with a PHEV by the end of the year, largely using Toyota's technology from the Prius Prime. We're probably not the only ones to hope for an all-wheel-drive setup, which would best suit Subaru's image and character. Last year, the carmaker said an electrified vehicle should be expected for 2018, but didn't specify whether it would be an EV or a hybrid. Subaru hasn't offered a hybrid in the U.S. since the Crosstrek Hybrid was discontinued in 2016, and it's produced precious few all-electric vehicles in its history. Related Video: