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Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

2019 Subaru Crosstrek PHEV will be company's first plug-in hybrid

Subaru just announced its first-ever plug-in hybrid, and it comes in the form of its third-best-selling car, the Crosstrek. This is actually fitting in a couple of ways. First off, it's a quick-selling vehicle, but also because the Crosstrek was the model used for Subaru's first conventional hybrid, introduced for the 2014 model year. Sadly, the company has yet to reveal photos of the new hybrid, hence our inclusion of photos of the old model. The Crosstrek PHEV will also have a similarity to the Subaru BRZ in the sense that it benefits from Toyota technology. The company said that the hybrid system comes from Toyota. But don't fear, Subaru fans, it's still mated to a flat-four. The crossover will, like many other PHEVs, be capable of driving in full-EV mode and in conventional hybrid mode. The company hasn't announced how much range it will have. Subaru did reveal that the new PHEV is coming soon, with an on-sale date at the end of 2018. As such we should see photos and more details in the near future. While there aren't many plug-in hybrid compact crossovers, there are a few, and they're fairly compelling. The closest competition will be the Kia Niro PHEV, which has a claimed range of 26 miles and a solid 46 mpg when running with the gas engine. It starts at $28,840. Another potential competitor is the Mitsubishi Outlander PHEV, which provides 22 miles of electric-only range and a less impressive 25 mpg with the gas engine. The Outlander does boast more cargo space thanks to its bigger body, but also has a higher base price of $35,915. Related Video:

2020 Subaru Crosstrek gains more equipment and a slightly higher price tag

Subaru gave us a brand-new Crosstrek for the 2018 model year, and we liked it. Last year was the year of the plug-in hybrid Crosstrek, and in general, we liked that one too. Those players in the 2020 Subaru Crosstrek lineup remain the same as last year, but Subaru released some notable changes today. The base price goes up collectively by $285 due to a $250 increase in MSRP and $35 increase in the destination charge. That leaves the base Crosstrek with the six-speed manual at $23,155 this year. If you want the automatic it’ll cost you $1,350 more, running the total to $24,505. However, the price increase comes with more equipment added as standard. Automatic transmission models gain the most. If you opt for the CVT, Subaru tacks on its EyeSight driver assistance tech, automatic climate control, auto stop/start, the SI-Drive powertrain management system and door locks that automatically engage when put into drive. If you get the manual, though, everything but the automatic door locks go away. Lame. If you want a more luxurious experience with the three-pedal car, you have to opt for the slightly more expensive Premium trim starting at $24,205. We think itÂ’s worth the extra coin, though. Pricing for the Crosstrek Hybrid only goes up by $185, leaving that carÂ’s base price at $36,155 for 2020. Nothing new is coming to that model for the new year. However, there is one new feature coming to every trim of Crosstrek we havenÂ’t mentioned yet. A rear seat reminder will be standard on all 2020 models, a safety feature Subaru has been adding to some of its other models for the new year. Availability for the 2020 Crosstrek is somewhat vague, as Subaru says theyÂ’ll arrive in dealers “later this year.” WeÂ’ll suggest you watch out for them come late November or December if youÂ’re in the market for a new Crosstrek.