2005 Sabura Wrx on 2040-cars

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Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Subaru's first hybrid drawing close

In 2011 Subaru parent company Fuji Heavy Industries confirmed that a hybrid Subaru would debut this year. Ever since, there's been speculation about what kind of technology the gasoline-electric hybrid would use - Subaru's own or some version of the Toyota Hybrid Synergy Drive, which car would debut the new system - Forester, Legacy, or Outback - and whether it would come to America or be a Japan-only model.
A report in The Detroit Bureau says that whatever that first model is, it could be shown as soon as the New York Auto Show, and while the company feels it's a must-have offering for the Japanese market it will also come to the US. It will have a Subaru-developed mild hybrid system that could have been previewed by the Hybrid Tourer concept shown at the 2009 Tokyo Motor Show, and is not expected to be able to drive on electric power alone. The Hybrid Tourer used a direct-injected, 2.0-liter boxer engine connected to a CVT and assisted by an electric motor rated at 13 horsepower. Subaru has yet to give anything away about the details of its hybrid plans, so we'll look to New York for the long-awaited unveil.

Choose the right tool | 2017 Subaru BRZ Performance Package Second Drive

There's something to be said for using the right tool for the job. It's not always possible, but you know that when you whip out the Vise Grips, deep down inside, it just feels wrong. There's satisfaction, joy, even dignity in using the proper instrument to execute a task accurately on the first try. Our attempt to wield the updated 2017 Subaru BRZ on Fuji Speedway last year were stymied by summer fog that rolled into the base of Mt. Fuji, reducing visibility to just a couple of car lengths. But it's an extremely fast circuit with a nearly mile-long front straight so even on a clear day, it's not the ideal venue for the BRZ. Which is why we accepted Subaru's invitation to take another go at it, this time at Circuito Guadix, an off-the-beaten-path track near Granada, Spain. (If you go, try the paella.) The Performance Package is the highest spec available on the chassis to date in the US, and that includes its Toyota and Scion brethren. The setup is exclusive to the BRZ line and has no Toyota counterpart. With a price of $1,195 on top of (and only available on) the $28,465 Limited trim level with a manual, it gets you a host of upgrades to its unsprung components, all of which would cost several times more if procured piecemeal in the aftermarket. Sorry, there are no power upgrades, save for the bump of five horsepower and five pound-feet of torque on manual-transmission 2017 models. The most noticeable of the enhancements are sharp, gunmetal-finish 17-by-7.5-inch wheels, inspired by the famed RS-Watanabe design that adorned Japanese touring racers of the 1970s. The extra half-inch of width accommodates larger Brembo brakes — four-piston calipers up front biting down on rotors that have grown by 0.95 inches in diameter and thickness to 12.8 by 1.18, and two-pot calipers pinching 12.4-by-0.79-inch rotors, up from 11.4 by 0.71, out back. These are the same brake dimensions as you'll find on the car Subaru still considers the flagbearer of its enthusiast lineup, the rally-ready WRX STI. Performance Pack BRZs are suspended by Sachs ZF dampers and incur a weight penalty of just 20 pounds over the Limited. The Series.Yellow seen here takes all the goodies of the Performance Package and adds exclusive yellow paint that Subaru is quick to point out is entirely different from the yellow that appeared on the 2015 Scion FR-S Release Series 1.0. We'll concede that it's less boy-racer, but only slightly.