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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Autoblog sell-it-yourself highlight: 2006 Subaru B9 Tribeca

Introduced for 2006 and built in Lafayette, Indiana, atop a Legacy platform, the B9 Tribeca was Subaru's first attempt at a three-row crossover. Like the smaller Mazda5, the B9 provided seating for your kids but cramped quarters for adults. Add to that the controversial styling and upmarket pricing (before Subaru was regarded as upmarket), and you had a tepid response from the buying public. While the styling – specifically the B9's nose – was controversial, I liked its Euro-inspired profile on the outside and really enjoyed the design execution on the inside. The third row was optional, and for the occasional extra kid or small adult, useful. It's the utility of the footprint, however, I really like, and with a 3.0 liter Subaru six, it's perfect for your urban or suburban adventures. Autoblog's 'For Sale' example, located in Woodland Hills, Calif., has average miles for an 11-year-old vehicle and looks to be in good cosmetic condition. Despite Subaru's reputation for rugged reliability, a vehicle of this age will inevitably need some attention. A pre-purchase inspection should be mandatory, and you would hope for a clean CarFax. At $6,500, the asking price is at the low end of typical for a clean example with this mileage and may reflect its Sunbelt location, since Subaru resale is historically higher in the Northeast and Northwest. Related Video:

Subaru BRZ tS returning for 2020?

Last year Subaru rolled the special edition BRZ tS onto the market, the tS standing for "tuned by STI." Although the mad men at STI didn't inject more go into the 2.0-liter boxer-four with 205 horsepower and 156 pound-feet of torque, they did apply the whetstone to the BRZ to provide sharper edges for that power. Subaru only offered 500 examples for sale in the U.S., part of the coupe's regular cadence of special editions. CarsDirect discovered the model listed in the EPA's fuel economy listings for the 2020 model year, though, leading all to wonder if the tS will make a return next year.   If it does come back, we can expect STI to make this new take at least as good as before. Exclusive kit on the 2018 version included strut tower braces upgraded with pillow-ball joints, draw stiffeners for the front suspension, STI-tuned springs and Sachs dampers, Brembo brakes, and lightweight 18-inch wheels in Michelin Pilot Sport 4 rubber. Aero-wise, front and rear underspoilers worked in tandem with a manually adjustable rear wing in raw carbon fiber. Drivers could keep up with the additional dynamic prowess via the multifunction performance display lifted from the BRZ Limited. The 2018 BRZ tS cost $34,355, about $2,000 more than the Limited trim at the time, in return for the extra tuning, larger wheels, and better tires.  According to the EPA, the 2020 BRZ tS and its six-speed manual will return 20 miles per gallon in the city, 27 on the highway, and 23 combined. That's a drop of one mpg in the city and on the highway, two mpg combined, compared to the standard coupe with a six-speed manual. When CarsDirect queried Subaru, the spokesperson made no denials, only attributing the difference in fuel economy to the larger wheels and stickier rubber. For anyone considering the 2020 Toyota 86 Hakone Special Edition available later this year, now you have a choice to make.