2002 Subaru Wrx Wagon Black - For Rebuild Or Parts - One Owner - Many New Parts on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru Viziv Tourer Concept brings back the WRX wagon in Geneva

Last month, we ran a dimly-lit teaser image depicting the taillight of the new Subaru Viziv Tourer concept, slated for a Geneva Motor Show reveal. Now the wraps have come off the handsomely bronze concept, and it all looks good for a future WRX wagon design. The second-generation wagon was replaced by a hatchback variant, so there hasn't been a WRX wagon for 10 years now. The Viziv Tourer is a welcome Subaru return to longer roofs in this segment, albeit with slight crossover flavors. A production version is still expected for a 2020 launch. The taillights cut into wide wheel arches, but the sides are slightly less bulging than with the Viziv Performance STI Concept shown at the Tokyo Auto Salon earlier this year: If you get your ruler out, the Tourer is 20mm narrower. It all looks very production ready, just lacking door handles and side mirrors — and perhaps it could use some slightly bigger headlights. The concept's glasshouse is tinted heavily enough not to reveal anything from the interior. Subaru says the Global Platform underpinning the Viziv and its Tourer sibling includes the combination of Subaru's Symmetrical AWD and a boxer engine, so the core Subaru values are still present. There should be EyeSight advanced driver assists introduced in the production car, but the performance variants are likely to focus on "active enjoyment of driving," as Subaru politely puts it. Related Video: Featured Gallery Subaru Viziv Tourer Concept: Geneva 2018 View 11 Photos Related Gallery Subaru VIZIV Tourer concept View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Geneva Motor Show Subaru Wagon Concept Cars Future Vehicles Performance 2018 Geneva Motor Show subaru viziv

Acura may go all AWD in bid to mimic Subaru's success

Acura's struggles have been well publicized. The Honda-owned luxury brand doesn't seem sure of where it's going or what it's trying to accomplish, with its cars and marketing lacking a coherent theme. Now, a new report from Automotive News claims that the brand could follow the success of Subaru and (to a lesser extent) Audi, and adopt all-wheel-drive as standard across its model range.
"I think that's the way we should go," Acura boss Koichi Fukuo told Automotive News.
Acura already offers some form of all-wheel drive on every vehicle in its line aside from the lamentable ILX sedan. That could change as Acura begins rolling out next-generation versions of its still relatively new stable of sedans and crossovers.