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Subaru plans biggest-ever global recall over brake lights

TOKYO — Subaru Corp plans to recall around 2.3 million vehicles globally over a brake light problem, in what would be the automaker's biggest-ever recall as it grapples with a series of quality-related issues following rapid expansion. Japan's sixth-largest automaker told Reuters on Friday that it was recalling nearly 2 million of its popular Impreza and Forester models in the United States, its biggest market, and other countries, along with around 300,000 units in Japan to fix a fault with the brake light switch which can lead to ignition problems. Vehicles affected were produced from 2008 through 2017. If all of the identified vehicles are recalled, it would be the automaker's biggest in terms of affected units, excluding the ongoing Takata airbag recall. Since late 2017, Subaru has been reeling from a host of problems ranging from faulty components to inspection re-dos which, coupled with weakening sales in the United States, has forced the automaker to slash its full-year profit outlook to its weakest in six years. Quality-related issues have cast a pall on the automaker which enjoyed years of rapid growth in the United States, where it won over affluent and liberal-minded consumers with advertisements featuring slogans championing love and inclusion. Such branding boosted the image of the relatively tiny automaker, prompting it to ramp up production in the United States, which accounts for around 60 percent of its global sales volume. But in January, Subaru halted production at its sole car factory in Japan for nearly two weeks, holding up roughly 60 percent of its global output after it found a defect in a power steering component. Late last year, it announced a global recall of its signature boxer engines over an issue with its valve springs, while it has launched a series of domestic recalls for re-inspections after it admitted to cheating on testing processes. Related Video:

2015 Subaru WRX: July/August 2014

Literally minutes after snapping the photo you see above, I was soaked - hit by the third round of storms that brought absolutely insane rainfall to Detroit this week. Amateur mistake, right there; if it looks like rain's a-comin', it's a-comin'. So if you're going to take pictures of the car, do it before it's too late.
But the thing is, I was having way too much fun driving around the suddenly empty streets of Detroit to worry about handling my photo shoot in a timely manner. Folks had been cautioned to stay off the roads ever since the rain first hit. Floods had shut down several of our major freeways, not to mention many surface streets. The threat of more severe weather had put caution in the air, forcing folks to batten down the hatches and settle in for even more horrendously wet weather.
The long-term 2015 Subaru WRX, however, eats this stuff up with a passion. Inclement weather? The turbocharged, all-wheel-drive, endlessly grippy Subaru just wants to play. And after getting to know our WR Blue WRX since its delivery in June and solidifying my belief that it's a total riot, even around town, I was not about to ignore Rex's desires to go play in the rain and make mischief on the deserted streets. Empty on-ramp antics were great fun, and tossing the car around corners in the wet showed no signs of slip. Ever. Wet hair and a damp t-shirt? Worth it.

Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.