3.6r Limited 3.6l Awd Leather Interior Harmon Kardon Stereo 18" Alloy Wheels on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

A journey to our driving future | Autoblog in Japan

TOKYO — We here at Autoblog recently went to Japan to drive cars, ride trains and talk to people about the past and future of mobility. In 1964, Japan hosted the Summer Olympics. To showcase to the world how far they had come since WWII, Japan launched its latest marvel in mobility, the Shinkansen (or as we call it, the Bullet Train). In 2020, Japan is hosting the Summer Olympics in Tokyo, and this time the nation is prepared to showcase a huge push toward autonomous cars. Green Editor John Beltz Snyder, Senior Producer Christopher McGraw and Associate Producer Alexander Malburg traveled there to get a sense of the country's transportation ecosystem with the 2020 Games on the horizon, and we filmed the experience along the way. In this series of videos, you'll see us try out car features that aren't yet available in the U.S., talk to an expert at Nissan about electric and autonomous mobility, ride the incredibly fast Shinkansen bullet train between Tokyo and Kyoto, pay homage to Soichiro Honda — and Ayrton Senna — at the Honda Collection Hall at Twin Ring Motegi, and see some beautiful and historic sites along the way. Here's what we'll be showcasing from our trip to Japan. Check back here as we update the list with links to all the videos: Driving a Subaru WRX equipped with EyeSight with Touring Assist Reviewing the 2018 Nissan Leaf on the roads of Japan Testing ProPilot Park on the Nissan Leaf Talking with Nicholas Thomas, Nissan's director of electric vehicles How to ride the Shinkansen in Japan (We love trains!) Touring the Honda Collection Hall at Twin Ring Motegi Check out the travelogue video at the top of this page for a taste of what's to come, then join us for a journey to Japan, Autoblog style. Related Video: Auto News Green Honda Nissan Subaru Green Driving Technology Autonomous Vehicles Electric Videos Original Video

Next-gen Subaru WRX STI due next year with new engine, new platform

We just covered Japan's updated Subaru Impreza, which naturally has everyone wondering about a new WRX, the current fourth-generation on sale since 2014. According to a story in Japan's Best Car magazine, the fifth generation arrives late next year with a new platform and engine as part of the automaker's Japanese-market overhaul of the WRX STI, JDM-only WRX S4, and Levorg wagon. The STI is expected to switch from the current turbocharged EJ20 boxer-four to a direct-injection FA20 boxer-four engine with output of around 315 horsepower. Note, the Japanese-market WRX STI uses a 2.0-liter engine, the U.S version gets the 2.5-liter EJ257 with 310 hp. The U.S.-market WRX (sans STI) already uses the turbo FA20, but it makes 268 horsepower. The WRX STI will finally move to the Subaru Global Platform that the Impreza switched to in 2017, which will hopefully go a long way in improving ride comfort around town. The six-speed manual makes the switch as well. Best Car says the four-door's size won't change much, but the looks will crib from the Viziv concept - something everyone wants - with a design language called "Dynamic x Solid," U-shaped LEDs, and "greatly inflated front and rear fenders." Until then, the 2020 Subaru WRX STI will stick with its current architecture and another limited edition called the Series.White. A Torque News story says that as with the Series.Gray launched for the 2019 model year, the Series.White will be limited to 250 examples in WRX STI flavor, and 750 examples of the WRX. The Series.White gets a tonal neighbor on the palette for 2020, a new hue called Ceramic White that's exclusive to the WRX and WRX STI, which will omit any metallic or pearl effects in order to distinguish itself from the already-available Crystal White Pearl. The Series.White, as a special edition, will come with the requisite Crystal Black Silica badges, Recaro seats, Performance Package, suspension upgrades, folding side mirrors, and 19-inch black wheels.  The WRX S4 and Levorg will benefit from two brand new, downsized, direct-injection turbocharged engines in Japan, one of 1.5 liters, the other of 1.8 liters. Built around smaller, lighter engine blocks and boasted improved combustion efficiency, the 1.5-liter will produce about 148 hp, the 1.8-liter about 266 hp. Our non-STI WRX gets a 2.0-liter FA20 with 268 hp.