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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

2019 Subaru Forester First Drive Review | Hidden treasure

ASHEVILLE, N.C — Forester sales have been nothing short of spectacular for Subaru. The fourth-generation Forester sold more than double what the first three generations sold ... combined. It makes up about 20 percent of Subaru's current U.S. sales, and 58 percent globally. Clearly, Subaru has been the right thing with the Forester to bring people over to the brand, and to keep them there. So why mess with a good thing? Subaru hasn't, really. The all-new 2019 Forester looks remarkably familiar – slightly tweaking a few things to refine the experience without alienating buyers. They improved aero while maintaining huge windows. And even the small-outside-big-inside formula that makes it such a practical choice was improved, gaining interior volume with a minimal increase in length and width. Peel away the sheet metal, though, and there have been significant changes for the Forester, which shares few parts with the outgoing generation. The updated engine gets direct injection. The reworked frame, using more high-strength steel, means it has 1.4 times the impact absorption of the previous car. The geometry of the four-wheel independent suspension has been optimized for stability, the steering retuned, the transmission reworked for better power, efficiency, handling, comfort and safety. So, can this visually familiar Forester really feel all that different going down the road? More importantly, do we like it better? We headed into the Blue Ridge mountains around Asheville N.C. in order to find out. Our first vehicle for the day was the new Sport trim, with no added performance and some funkier design cues. Somehow, matte-ish orange accents have become the go-to hue to represent "sport." They stand out most around the air vents and gear shifter, in the contrast stitching and here and there in the instrument panel. The busy mix of materials and colors might find favor in youthful buyers, but were a bit too flashy for our taste. Loud as that interior might be visually, sonically the Forester is quite the opposite. We kept the radio off to enjoy, finally, a Forester interior in which we could hold a quiet conversation at highway speed. Depending on the surface, we heard some tire noise, but muted compared to Foresters — and tons of Subarus — of generations past. In normal, calm driving, the new Forester behaves like a more premium vehicle – calm and comfortable.

Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.