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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Scion rules out roadster, turbo versions of FR-S

Ever since Toyota and Subaru released the sports car alternatively known as the GT86, 86, BRZ and Scion FR-S a couple of years ago, rumors have circulated that even more exciting variants could be in store. But at least as far as Scion is concerned, those rumors are apparently nothing more than wishful thinking. Speaking with WardsAuto at the LA Auto Show last week, Scion chief Doug Murtha said that the prospect of an FR-S roadster has been taken off the table entirely. Apparently Scion lobbied parent company Toyota to produce just such a model, but after failing to find other markets interested enough in the model to put it into production, corporate HQ said no. "I think we were pretty aggressive on our (submitted plan), but we looked at what we would have conceivably lost on the product and said, 'We're not going to even push it further,'" Murtha said, going on to note, "Nobody was more disappointed than we were." Murtha further shot down the idea of a turbo version of the FR-S, dismissing it as a prospect the blogosphere (that's us) wanted to happen but "that's not something that's coming." Either variant might have helped Scion and Toyota boost sales of the model (which are predictably dropping after their first two years on the market), but the investment also might not have paid off their development, tooling and marketing costs. Of course, Murtha can only speak for Toyota, but we'd be surprised to see Subaru go it alone on either model, as costs would be that much more prohibitive without a partner. Bummer.

2019 Subaru Forester priced at $25,270

The Subaru Forester is all new for 2019, but it's not toting along a big price increase. A base 2019 Forester starts at $25,270 including destination, which is a reasonable $500 premium over the 2018 version. For that price, buyers get 17-inch steel wheels, but a $600 upcharge brings aluminum wheels and roof rails. Standard equipment includes Subaru's EyeSight driver assist technology and Starlink infotainment package, which includes Apple CarPlay and Android Auto, power windows, door locks, and side mirrors, remote keyless entry, and tire pressure monitoring. A step up to the Premium trim for $27,670 adds the automaker's off-road X-MODE with hill descent control, a panoramic power moonroof, a 10-way power driver's seat, and rear seat HVAC outlets. A WI-FI hotspot and the latest Starlink safety services are optional, as are blind spot detection with lane change assist and rear cross traffic alert, keyless access with push-button start, and a power rear gate. Sport trim is new for 2019, and it stickers at $29,770. On top of Premium, Sport adds SI-DRIVE with Intelligent and Sport Sharp modes and an upgraded Dual X-Mode system. A CVT transmission is standard across the range, but the Sport gets a 7-speed manual mode with steering wheel paddle-shifters. Limited ups the wheels to 18 inches, and gains an upgraded interior with leather seats and dual-zone automatic climate control for $31,770. Limited also includes all of the active safety technology that's optional on lower trims. At the top of the 2019 Forester range is the Touring trim. For $35,270 buyers get unique 18-inch wheels, Subaru's DriverFocus safety system that remembers the preferences of up to five drivers, perforated leather seats (powered for the driver and passenger) in Saddle Brown or Black, heated rear seats, and an eight-inch touchscreen. Expect the 2019 Subaru Forester to hit dealers sometime this fall. Related Video: