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2020 Subaru Impreza gets EyeSight safety tech, $100 price increase

We recently saw the Japanese version of the 2020 Subaru Impreza after a subtle mid-cycle update, and now come details of the American version, which follows the same script in appearance but has a few new tricks up its sleeve. Subaru adds $100 to the starting price for the four-door model, which starts at $19.595, including destination, while the five-door hatchback is priced from $20,095. The big news is the addition of EyeSight, Subaru’s suite of driver-assist safety technologies, as standard on all Imprezas equipped with the continuously variable transmission, which is available on all four trim levels (Standard, Premium, Sport and Limited). That gets you automatic pre-collision braking and throttle management, lane-keep assist, lane-departure and sway warning, and lead vehicle start alert, which is essentially a heads-up to hit the gas when the vehicle in front of you has started moving from a stop. New for 2020 is the option of adding a reminder to check the rear seat occupants before leaving the car. Unlike in its native country, Americans buyers can still get an Impreza with a five-speed manual. ItÂ’s available on the Standard trim for the sedan and on the Standard and Sport models in the hatchback. The trade-off for driving stick, Subaru tells us, is that you give up the option of EyeSight. Steering-wheel paddle shifters are now available on CVT-equipped Premium models and above to pair with a seven-speed manual-mode function, and drivers can now select between Intelligent and Sport modes of throttle management as a standard feature. Also new are automatic power door locks with a collision-detection unlock function, which are standard on all trims, new 18-inch alloy wheels and active torque vectoring Visually, the car looks pretty much the same as the Japanese version, with a revised grille and front bumper cover, a wide air dam stretching across the entire face of the bumper and L-shaped chrome bracket trim book-ending it. Five-door models only get a new design on the combination lights. ThereÂ’s also a new color option called Ocean Blue Pearl. The engine remains the same as before, a 2.0-liter four-cylinder boxer making 152 horsepower and 145 pound-feet of torque. Fuel economy tops out at 36 mpg on the highway and 28 in the city, with a range of 450 miles. Other standard features include the Starlink 6.5-inch multimedia touchscreen and Android Auto and Apple CarPlay integration. The 2020 Impreza arrives in showrooms later this month.

Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

2019 Toyota Corolla vs. compact hatchbacks: How they compare

So you've read what we thought about the 2019 Toyota Corolla Hatchback. Oh, you didn't? Well, click to your left, we'll still be here. Just made some coffee, we're good for a while. Welcome back! Wasn't that riveting? The blue paint sure is bright, eh? Well, now you must be wondering how that new 2019 Corolla stacks up with all the other hatchbacks. And, despite long thinking that hatchbacks were doomed, there are actually quite a lot of them these days. So many, in fact, that we couldn't fit them all in our space-limited comparison chart. So, with apologies to the Hyundai Elantra GT, Kia Forte and the dead-man-walking Ford Focus, these were the cars we chose based on sales and competitiveness: the Honda Civic Hatchback, Mazda3 5-Door, Volkswagen Golf, Chevrolet Cruze and Subaru Impreza. We also included the outgoing Corolla iM for reference. If you think we've left something of interest out, you can always create your own comparison. Performance and fuel economy There is but one king here, and its name is Civic. While the sedan and coupe come with a naturally aspirated 2.0-liter 158-horsepower four-cylinder that's less potent than the Corolla's, the hatchback comes standard with the 1.5-liter turbo that aces the segment in terms of both acceleration and fuel economy. The Golf's acceleration should be comparable, but as you can see, it trails on fuel economy (still not bad, though). The new Corolla ends up being better than the rest with its new 168-hp four-cylinder paired to novel transmissions: a six-speed manual with rev-matched downshifting (!) and a CVT that mimics the actions of a 10-speed automatic. The Corolla does weigh more than everything else, though, so that could hamper its acceleration. Fuel economy data also wasn't announced, but Toyota indicated it would be a bit better than the old Corolla iM. Something akin to the 2.0-liter Mazda 3's numbers seems likely. As for the Mazda, its top two trim levels actually come standard with its bigger engine. In any event, despite its ample power, testing has often showed that the Civic is still the quicker car from 0 to 60 mph. And finally, let's not leave out the two on the end. The Subaru is the only car in the segment that offers all-wheel drive (the Focus RS and Golf R don't count), but is also the segment weakling now that the Corolla iM has been discontinued.