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Subaru Levorg 'prototype' revealed, looking pretty production-ready

The next-generation Subaru Levorg, better known as the WRX wagon the company has so far refused to give the U.S., has been revealed at the Tokyo Motor Show. It's technically called a "prototype," but it's clear that this is basically the production model. In fact, Subaru says production for it begins in the second half of next year. Many enthusiasts pine for the Levorg because it is a high-performance wagon that we don't get, but even if you don't care, there is reason to pay attention to this car. As the current version is basically a WRX, this is giving us our first look at the next generation of that car. Styling-wise, the new Levorg is heavily inspired by the Viziv Performance and Viziv Tourer concepts. It has a wide hexagonal grille with boomerang-shaped headlights surrounding it. The wheel arches have a strong trapezoidal shape, and there are sharp creases throughout. The overall profile of the car is still very similar to the current Levorg and WRX. Subaru has been light on the details for the rest of the car. The base engine will no longer be a turbocharged 1.6-liter, but rather a turbocharged 1.8-liter. While not announced, we wouldn't be surprised if it gets an upgraded turbocharged 2.0-liter engine, which will probably be shared with the WRX. All Levorgs will likely continue to only have a CVT. Subaru also mentions that it will have an updated version of EyeSight with stereo cameras, four radar sensors and high-resolution mapping that will reduce cruise control speeds for curves, and allow for hands-free gridlock driving. We wouldn't expect the Levorg to come to America, but the updated EyeSight is probably a shoo-in for future models.

Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Subaru investing $400 million for Impreza production in Indiana

As a part of a goal to increase its US sales tally up to 500,000 annual units by the end of the decade, Subaru is investing $400 million in its Lafayette, IN assembly plant in order to start building the Impreza in 2016. According to Automotive News, about half of that investment will be for a new paint plant while another big chunk will be used to extend the assembly line to allow for the increased capacity.
Currently, Subaru's Lafayette plant is responsible for building about 200,000 Legacy, Outback and Tribeca models each year (not including around 100,000 Toyota Camry sedans), but Subaru-specific output will be increased to 300,000 units, requiring an additional 900 new hires as well. Although a previous report suggested the Forester and Impreza would be moving Stateside, this AN article only mentions the hatchback and sedan versions of the Impreza being added to Lafayette - and no mention of the closely related XV Crosstrek.