1994 Subaru Svx Fwd on 2040-cars

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Subaru, Mazda profits dip; both blame exchange rates

While some larger automakers took a beating on Q4 earnings, some of Japan's smaller operations managed to keep their heads just above water despite currency issues and slumping sales industry-wide. Subaru, which capped off its 11th consecutive year of U.S. sales increases, reported a 42-percent drop in operating profit in the final quarter of 2019; Mazda, which operates on an even smaller scale, saw a 76-percent drop.  Per Automotive News, both companies faced challenges apart from navigating currency exchanges.  Subaru Subaru's 2019 was marred by warranty costs stemming from repairs on high-volume models, including the Impreza and Crosstrek. Despite the drop in profit, company revenues only slid 2.3 percent. The company also says that it has managed to curtail incentive spending, largely thanks to replacement models that needed less help moving out of showrooms.  America remained a bright spot, with 2019 sales volumes increasing by nearly 3 percent over 2018. Subaru is hoping that figure will increase to 4.0 percent in 2020. Subaru's wholesale deliveries also increased in western Europe, but dropped precipitously (28 percent) in the company's home market.  Mazda The smaller Mazda faced similar challenges, but its 2019 lacked some of Subaru's more dramatic bright spots. Worldwide shipments of new vehicles dropped by 8 percent, aiding a revenue decline of 5 percent. Mazda's vehicles remained profitable on a per-unit basis, but only just.  Mazda has been undergoing aggressive cost-cutting measures, but even those were no match for reduced volumes and unattractive currency exchange rates.  Despite these challenges, both companies are keeping their earnings outlooks unchanged. The fourth quarter of 2019 represented the third quarter in both companies' fiscal years, which will end in March.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Subaru WRX STI S209 | POV Drive

Subaru allegedly developing mid-engine hybrid sports coupe

A mid-engine, hybrid sports coupe could give Subaru a high-performance halo model in the coming years. According to Car and Driver, "a source close to Subaru" let slip the company has been testing the prototype powertrain underneath a BRZ at its proving grounds in Japan. "Whether the end result will be a two-door sports coupe or some kind of sports crossover/CUV is still in the evaluation stage," the anonymous source told Car and Driver. "A coupe seems more likely, though." The vehicle's layout allegedly uses a mid-mounted 1.6-liter turbocharged boxer engine with hybrid assist to spin the rear wheels, and two electric motors at the front would power that end. The resulting all-wheel drive powertrain would have about 330 horsepower or more, Car and Driver claims. If a production version happens, it would use the upcoming Subaru Global Platform. Rumors about Subaru's increased development of hybrids offer some support for this alleged sports coupe. The company reportedly might use electrification to boost the next-gen STI. In 2014, a story also suggested the automaker could revive the SVX as a performance-oriented hybrid shooting brake. More recently, even its Viziv GT Vision Gran Turismo concept combined a turbocharged boxer with three electric motors. While a Subaru sports coupe piques our interest, we are taking the prospect with a grain of salt for now. The Japanese brand has a tendency of teasing performance models but not actually delivering on them – like the STI Performance Concept (above) or the aggressive styling of the last WRX Concept. There could also be a long wait before we see what the company is developing. According to Car and Driver, a concept is at least two years away. Then it would take even more time for execs to okay production. Related Video:

2015 Subaru WRX: July/August 2014

Literally minutes after snapping the photo you see above, I was soaked - hit by the third round of storms that brought absolutely insane rainfall to Detroit this week. Amateur mistake, right there; if it looks like rain's a-comin', it's a-comin'. So if you're going to take pictures of the car, do it before it's too late.
But the thing is, I was having way too much fun driving around the suddenly empty streets of Detroit to worry about handling my photo shoot in a timely manner. Folks had been cautioned to stay off the roads ever since the rain first hit. Floods had shut down several of our major freeways, not to mention many surface streets. The threat of more severe weather had put caution in the air, forcing folks to batten down the hatches and settle in for even more horrendously wet weather.
The long-term 2015 Subaru WRX, however, eats this stuff up with a passion. Inclement weather? The turbocharged, all-wheel-drive, endlessly grippy Subaru just wants to play. And after getting to know our WR Blue WRX since its delivery in June and solidifying my belief that it's a total riot, even around town, I was not about to ignore Rex's desires to go play in the rain and make mischief on the deserted streets. Empty on-ramp antics were great fun, and tossing the car around corners in the wet showed no signs of slip. Ever. Wet hair and a damp t-shirt? Worth it.