Subaru Outback on 2040-cars

Auto blog

Subaru CEO expects record U.S. sales in 2020 despite market slowdown

TOKYO  - Subaru expects its U.S. vehicle sales to rise to a record high in 2020, as demand for its crossover models helps it buck the trend of slowing car sales in the Japanese automaker's biggest market. The company has been growing rapidly in the United States, the world's No. 2 auto market, roughly doubling the number of vehicles sold over the past six years, thanks in part to a ramp-up in local production capacity and a marketing strategy focused mainly on affluent and liberal-minded consumers. Japan's smallest automaker said that ongoing U.S. demand for its Forester and Outback models would likely boost overall sales in the country to 720,000 to 730,000 units next year, up by as much as 4.3% from the around 700,000 vehicles it expects to sell by the end of this year. "We expect the U.S. market to slow only slightly next year, so we're planning to see more growth in our sales. We think we can achieve this," CEO Tomomi Nakamura told reporters in Tokyo. He added that he saw room for the automaker to expand its share of the SUV market, which stands at around 7% at the moment, given that Subaru's SUV models outsell its Legacy and Impreza sedan models. "If competition in the U.S. SUV market continues, that segment will keep growing even as the overall market slows," he said. U.S. sales account for around 65% of Subaru's total global sales of around 1 million units. By the end of November, sales of the Forester this year had climbed 6.4% from a year ago, while sales of the Outback, its best-selling model in the country, were up 0.9%. However, the rapid growth in the country has coincided with a jump in global quality-related issues which has sapped profitability in the past year or so. (Reporting by Maki Shiraki; writing by Naomi Tajitsu; Editing by Kirsten Donovan) Earnings/Financials Subaru Crossover SUV

Subaru puts Japanese production on pause in the wake of deadly typhoon

Subaru idled its main factory in Gunma, Japan, in the wake of the deadly typhoon that wreaked havoc on the eastern part of the country. The shutdown is tentatively scheduled to last about a week. Located roughly two hours northwest of Tokyo, the Gunma factory fell silent at the end of the morning shift on October 16, according to Automotive News. The facility wasn't directly affected by the typhoon, but some of its suppliers suffered flood damage. "These suppliers are currently working to normalize their operations with our human and material support as well, but we expect some impairment of their supply of automotive components and parts to Subaru," the firm said in a statement. It didn't name the suppliers, and it didn't identify the parts they make, but it added production should resume on October 25. About 2,500 cars leave the Gunma factory daily, Automotive News learned, so approximately 11,250 vehicles will be delayed by the shutdown.The BRZ, Forester, Crosstrek, and the WRX all come from the facility. It also makes the Impreza, though American-spec models are built in Indiana, and the Levorg, which isn't sold in the United States. Subaru confirmed to Autoblog its plant in Lafayette isn't affected by the storm, which suggests it sources parts from other suppliers. Subaru is the first car manufacturer to idle a factory in the wake of typhoon Hagibis, which killed 77 people when it touched down on October 12, but it might not be last. Suppliers normally work with several carmakers, and Toyota and Mitsubishi are reportedly keeping a very close eye on their parts inventory. Auto News Plants/Manufacturing Subaru

Subaru offers glimpse of Viziv 2 Geneva concept

Subaru clearly sees something special in its Viziv crossover concept. After debuting it at last year's Geneva Motor Show and evolving it for the Tokyo Motor Show, the Japanese brand is bringing a Viziv 2 concept to this year's Geneva show on March 4. It also has a few other cards up its Swiss sleeve, too, as it has plans to display its new WRX STI road car and racecar for the Nürburgring 24 Hours this summer.
The third iteration of the Viziv gets reshaped boomerang headlights and new LED foglights, but that's all we know for the moment, because Subaru has only released a single teaser rendering along with a tantalizing claim that the showcar "signifies a future path" for the brand's next models.
The powertrain for the Viziv 2 is also still a secret. Both previous concepts used three-motor hybrid systems matched to continuously variable transmissions. In the first concept, primary power came from a diesel engine, while gasoline power was said to motivate the second evolution in Tokyo.