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Subaru WRX STI EJ20 Final Edition a Japan-only goodbye

Just before Subaru stopped selling the WRX STI in the UK and Continental Europe, the automaker released 150 examples of a WRX STI Final Edition for the UK. Now that the Japanese-market WRX STI is about to give up its 2.0-liter EJ20 flat-four engine, the company's repeated the gesture. Subaru will produce 555 of the WRX STI EJ20 Final Edition for buyers in Japan, celebrating the motor that's served for 30 years in turbo and non-turbo forms in a bag of Subie models ever since it found a home in the 1989 JDM Legacy sedan. We'll guess the production figure recalls Subaru's blue and yellow World Rally Championship livery when State Express cigarette brand 555 sponsored the multiple-championship-winning team from 1993 to 2004.  This take on the turbocharged EJ20 rocks 304 horsepower and 311 pound-feet of torque. Those aren't output numbers to make a statement, seeing as they're less than the 325 horses and 318 lb-ft in the special edition WRX STI S208 from two years ago, and the 320 hp and 320 lb-ft in the S207 from four years ago, both with the same EJ20 engine. The Final Edition does get engine tweaks like mass-balanced pistons, upgraded clutch and flywheel, and a plaque reading "EJ20 Final Edition." Power's sent through a six-speed manual to four 19-inch, gold BBS wheels held back by Brembo brakes. As the automaker did with the S208, the EJ20 Final Edition will only be available through via a lottery application on a local Subaru site between Oct. 24 and Nov. 11, priced at JPY4,521,000 ($41,620 U.S.). After that, orders for other versions of the WRX and STI with the 2.0-liter will only be taken until Dec. 23, 2019. As the WRX STI endgame continues, we're left to wonder what's headed this way in the next-generation model. The EJ25 2.5-liter boxer-four specific to our market will bow out, but competing narratives suspect larger and smaller engines could replace it. At least one report thinks the Levorg wagon's 1.8-liter turbo might power the next WRX — our WRX currently uses the FA20 2.0-liter with 268 horses, and a report from August predicts the next WRX STI to get a more powerful FA20 with 315 horsepower. The new-gen sedan is expected to bow next year before launch in 2021.    

Subaru PHEV coming later this year using Toyota Prius Prime tech

Subaru plans to release an all-wheel drive plug-in hybrid later this year, and has joined forces with a league of Japanese automakers and suppliers to make it happen. Subaru has said the PHEV will be a conversion of a current model, but hasn't named the model. The prominent hybrid bits are expected to come from the Toyota Prius Prime — Toyota has a 16.5 percent stake in Subaru — but Subaru will retain its longitudinally mounted boxer engine. We know that said Subie will be built in Japan and sent to the U.S, so theories have coalesced around the Crosstrek or Forester, built at Subaru's Gunma, Japan factory. The Crosstrek was just redesigned for 2018, the 2019 Forester is expected sometime this year. If the model ends up being a Crosstrek PHEV, that would mean hybrid lightning striking that car twice: Subaru introduced a Crosstrek Hybrid in 2013, then removed it from the market in 2017 after slow sales. Assuming a wholesale transplant from the Prius Prime, the Subaru PHEV would get an 8.8-kWh lithium-ion battery that can be recharged at a household outlet in under six hours. The Prius Prime is rated at 133 mpge, 54 mpg combined, and runs for 25 miles in EV mode, but Subaru's model being all-wheel drive will likely alter those numbers. Subaru will launch its PHEV first in the 10 states that adhere to California's Zero Emissions Vehicle program. The PHEV is part of the Japanese carmaker's multi-year plan to reduce its fleet emissions, first described four years ago. Come 2020, the trademark boxer engines should come with cylinder deactivation and lean burning Atkinson cycles, around the same time that Subaru stops turbodiesel sales in Europe and Australia. The brand's first full EVs are due in 2021, expected to be electric versions of conventionally powered models. To jumpstart its EV research, and make its comparatively small R&D budget stretch further, last year Subaru joined in on the EV Common Architecture Spirit Company with Toyota, Mazda, Suzuki, Daihatsu, Denso and Hino. Related Video: Featured Gallery 2018 Subaru Crosstrek: First Drive View 29 Photos News Source: Autoweek via Carscoops Green Subaru Hybrid toyota prius prime subaru crosstrek

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).