2017 Subaru Outback 2.5i Limited on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru builds 3 millionth car in America

Subaru announced August 1 that its Indiana factory completed the 3 millionth American-built Subaru, a Lapis Blue Pearl Outback. The company reached the milestone July 28. Subaru has been building cars at its factory in Lafayette, IN, since 1989. The factory opened as a joint venture with Isuzu, but Subaru eventually took full ownership. Subaru first built North American Legacy sedans and wagons at the factory, followed by the Outback, Baja, and Tribeca. Subaru plans to upgrade the Indiana facility to handle increased demand. The company will double capacity from 218,000 units to 436,000 by March 2019. Subaru will add Impreza production toward the end of the year, and begin production of a three-row crossover in 2018. Related Video:

2015 Subaru WRX STI photos hit the web early

Wing? Check. WR Blue? Yep. Gold wheels? Aw, yeah. Ladies and gentlemen, meet the 2015 Subaru WRX STI, which has leaked out ahead of its Detroit Auto Show debut, courtesy of Mexican website Terra Autos.
We don't have any firm details to go on, but as we reported earlier, the STI is expected to use a turbocharged, 2.5-liter boxer four producing something like 300 to 305 horsepower and 290 pound-feet of torque. (Note: The standard WRX uses a new, Forester-derived 2.0-liter engine.) Expect the usual host of STI fitments, including a more performance-oriented suspension tune and upgraded brakes, but don't expect a five-door variant - like the WRX, the STI will be a sedan-only affair.
Check out the leaked shots of the new STI in the gallery above, and stay tuned for all of the official details next week.