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Subaru sets Guinness world record with Subiefest car parade

Over 1,700 motorists were stuck in traffic in Southern California on October 4, 2020, but it wasn't due to one of the region's horrendous traffic jams. They got together to form the largest parade of Subaru cars ever recorded. Certified by Guinness as a new world record, the two-mile-long parade included 1,751 cars made by Subaru. Photos from the event show a diverse selection of models ranging from a late-model WRX STI to a 1980s GL. It doesn't look like the parade included a 360, the first car Subaru sold in America, but we spot a bright yellow Baja. Surprisingly, it wasn't the first time a Subaru-only parade earned a spot in the Guinness book: 549 vehicles got together on the outskirts of Moscow, Russia, in 2015 to set the previous record. Now, 1,751 is an impressive number, it beats Mini's 1,450-car record, but a handful of carmakers have managed to organize even bigger parades: 2,325 Porsche owners participated in a parade in Germany in 2008, and the Volkswagen Aficionado Club of Brazil put 2,728 examples of the original air-cooled Beetle on the same stretch of road in 1995. Subaru's record wasn't set just for bragging rights and marketing fodder. The parade was part of an annual gathering named Subiefest that brings together enthusiasts from all over North America. Instead of selling tickets to the 2020 edition, it asked participants to make a donation to Feeding America, a charity created to end hunger. Subaru pointed out attendees paid for 241,800 meals, and its American division will donate the equivalent of 258,200 meals to bring the total number to 500,000. They'll be split among two food banks in California. Subiefest is also where Subaru previewed the next-generation BRZ for the first time. It's expected to make its debut before the end of 2020, and it will arrive in showrooms in 2021 as a 2022 model.

Acura may go all AWD in bid to mimic Subaru's success

Acura's struggles have been well publicized. The Honda-owned luxury brand doesn't seem sure of where it's going or what it's trying to accomplish, with its cars and marketing lacking a coherent theme. Now, a new report from Automotive News claims that the brand could follow the success of Subaru and (to a lesser extent) Audi, and adopt all-wheel-drive as standard across its model range.
"I think that's the way we should go," Acura boss Koichi Fukuo told Automotive News.
Acura already offers some form of all-wheel drive on every vehicle in its line aside from the lamentable ILX sedan. That could change as Acura begins rolling out next-generation versions of its still relatively new stable of sedans and crossovers.

Subaru teases Viziv Adrenaline Concept crossover for Geneva

The latest installment in Subaru's Viziv line of concept vehicles is set for a reveal at the Geneva Motor Show next month. It's called the Viziv Adrenaline, and it'll add to a pair of electrified "e-Boxer" models on display, possibly the e-Boxer version of the Forester and a Crosstrek plug-in hybrid, which is branded as the XV in Europe. We're limited to this darkened, front three-quarters view for clues about the Viziv Adrenaline. It appears to be a two-door, raised crossover with bulging quarter panels, an interesting undulating belt line and plenty of creases for a rugged look. It also appears to sport futuristic-looking rearview cameras in place of conventional mirrors, and the LED headlights look pretty close to the ones found on last year's Viziv Tourer. Also, two cutouts at the top of the hood may indicate the presence of a combustion engine. Given that this is called the Viziv Adrenaline, are we looking at a performance model? Viziv is Subaru-parlance for "Vision for Innovation," so there are doubtless more details in store for us in Geneva. Last year's Viziv Tourer Concept presaged a production WRX wagon, and the Viziv Performance Concept from 2017 previewed a possible future WRX (don't forget the Viziv Performance STI Concept from last year's Tokyo Auto Salon). While Subaru has given us reasons to be wary about its concepts' ties to future production models in the past, don't forget the Viziv-7 did indeed become the Ascent three-row SUV. The Viziv Adrenaline debut is scheduled for March 5. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.