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2021 Subaru WRX STI to pack 400 horsepower?

The next-generation Subaru WRX STI may boast as much as 400 horsepower from a re-tuned, 2.4L turbocharged boxer engine, making it the most powerful factory STI ever to be offered in America.  Forbes reports that an upgraded version of the engine currently offered in the three-row Subaru Ascent crossover will power the new model, rather than the 2.0-liter unit that powers the current WRX or the 2.5L found in the current STI.   According to the report, which cites an unnamed source close to Subaru, the company's engineers are hard at work beefing up the FA24 turbocharged boxer to coax 400 horses and 361 pound-feet of torque from an engine that currently offers just 260 horsepower and 277 lb-ft of torque in family-hauling tune.  While Subaru has been building high-output WRX and STI models for its home market for decades, this would be the first time a 400-horsepower STI would be offered for sale in the U.S. In fact, it would become the most powerful Subaru sold here, period. That honor currently belongs to the 341-horsepower 2019 STI S209, which is incredibly rare (and correspondingly expensive). It followed closely on the heels of the STI Type RA, which was similarly difficult to obtain, but not nearly as powerful or expensive.  Limited (as its name suggests) to just 209 units, the S209 was offered for only one model year at an eye-watering MSRP of $64,880. Customers are still taking delivery of their cars, as STI's tuning shop can only crank out a small handful per day. If it seems like Subaru has been taking its sweet time introducing a new WRX and STI, that's because development of the hotter models diverged from that of the base Impreza prior to the launch of the latter's latest generation. Subaru considers them independent models, and while they still share platform commonalities, they are no longer treated as a single product line. Current models are still loosely based on the last-generation Impreza, and the best hint we have as to the future of the WRX and STI is the Viziv Performance STI concept, which debuted at the Tokyo Auto Salon back in 2018. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Subaru puts China production on hold amidst slowing growth

Subaru's 2015 sales and production forecast estimates the Japanese brand to sell about 60,000 vehicles in China this year, a 10 percent rise. However, a recent decision not to build a factory there might make future growth more difficult. Given the changing state of the market, the automaker doesn't seem concerned by the potentially lost sales. According to Bloomberg, even if the Chinese government gave permission for Subaru to build its planned joint venture factory with Chery, the Japanese brand would not take advantage of it. "Since the profits are split with your partner, you would have to double the sales to maintain the profits you earn by exporting from Japan," said Akira Mabuchi, the company's executive in charge of China, according to Bloomberg. Subaru is in the odd position of being the only major Japanese automaker without a joint venture partner to build cars in China, but the massive year-over-year growth there seems to be slowing. Auto sales in China were up 6.9 percent in 2014, according to Bloomberg, compared to 14 percent in 2013. Also, Chinese consumers have been famously averse to buying Japanese vehicles with only half of the consumers there even willing to purchase one. Instead, the company is focusing on the US market, according to Bloomberg. The decision makes sense. While Subie's sales in China shrunk 2 percent in 2014 to about 55,000 vehicles, the company grew 21 percent in the US to 514,000 units. The automaker already has plans to add capacity to its factory in Indiana. News Source: BloombergImage Credit: Jae C. Hong / AP Photo Plants/Manufacturing Subaru

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent