2011 Subaru Outback 2.5i Limited on 2040-cars

Auto blog

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru BRZ with 362-hp, 2.4-liter V8 is the best thing you'll hear today

Whenever the Subaru BRZ and its Toyota twin are talked about, the conversation inevitably turns to whether they would be even better sports coupes with more power. Since their introduction, rumors have popped up suggesting possibilities like more displacement, turbocharging or even a hybrid setup to increase horsepower, but nothing has come to pass. Japanese tuner Jun Auto has decided on a completely different way to boost performance by chucking the 2.0-liter boxer four-cylinder entirely in place of a beautiful 2.4-liter V8. According to the YouTube description for this clip, the engine is based on two of the 1.2-liter inline four-cylinder units from a Kawasaki Ninja ZX-12R motorcycle. The result is a mill that makes a claimed 362 horsepower and revs to over 11,000 rpm. It also sounds like automotive nirvana. Finished in an eye-catching contrast of bright yellow paint with white wheels and a black wing at the back, the V8 BRZ certainly doesn't hide its performance, either. This video's text is in Japanese, but knowledge of the language isn't necessary to understand what's going on.

New Subaru Levorg teased ahead of Tokyo Motor Show

While we only get a sedan version of the Subaru WRX in the U.S., Japan has had a wagon version to go along with it called the Levorg. The Subaru Levorg is about to get a big update, too, since the company teased a new generation for the Tokyo Motor Show. Based on the teaser image and video, the new Levorg's styling will be evolutionary. The various creases along the side have a bit more curve to them to emphasize the bulging fenders. The lines also look similar to those of the Subaru Viziv Tourer concept shown at the Geneva Motor Show last year. The current Subaru Levorg is offered with either a 1.6-liter turbocharged flat-four or the WRX's turbocharged 2.0-liter engine. We wouldn't be surprised if those engines carry over to the new model with some minor changes. Curiously, the current model also only comes with a CVT, which will probably continue to be the only transmission option. We would be more disappointed by that if the Levorg had any chance of coming to America. That said, if there are any Subaru product planners reading, the Levorg might sell well here if it was given a small suspension lift and fender flares. Call it the Crosstrek+ or Crosstrek XL or something like that. The turbo 1.6-liter would be a nice upgrade over the naturally aspirated 2.0-liter engine. And there are probably some old WRX hatchback fans who would love the turbo 2.0-liter Levorg, provided a manual was made available.