2005 Suburu Outback 2.5i Awd on 2040-cars

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Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Day 2: We made it to Patagonia | Subarus in South America

We made it. After Monday's layover in Buenos Aires on Tuesday afternoon, Chris McGraw and I landed in El Calafate, Argentina – right smack in the middle of Patagonia. The Andes mountains were to our west, open plains and lakes cut by glaciers to our east. McGraw and I settled inside a Subaru Outback, and with big smiles on our faces, high-fived as I said the words, "Dude... We're in f*cking Patagonia." Our official adventure starts today, where we're driving a number of Subaru crossovers on all sorts of terrain, visiting glaciers that are larger than most American cities, and taking in some of the most scenic landscape I've ever laid eyes on. Crosstreks, Foresters, and Outbacks will get us to our next destination, and we'll have a full recap of the day's activities for you tomorrow morning. Be sure to follow along with us on social media – Autoblog's Facebook, Twitter, and Instagram will provide more insights into our journey. Of course, both Chris and I will be posting individual impressions from the journey, so follow us, too (@stevenewing and @thequikdraw). In the meantime, get an idea of our epic surroundings in the video above.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.